UTM links allow you to track where a buyer or new subscriber came from.
Tip: You are only able to view UTM details if you had at least one order or sale, so if you want to enable UTM properties, do a test sale of your product through your checkout page. See the UTM area on the Store dashboard below:
Create a New UTM Link
To create a new UTM link, select Generate A Link under Top Sources.
You need to add the following details to the pop-up screen shown:
Page URL: this is the landing page you are leading visitors to
Source: this is where your traffic is coming from.
Medium: this is the content format you used to engage visitors.
Campaign: this is the name of this traffic campaign.
Your Tracking URL: this is your UTM link. Copy and save this link as it will not be saved by the system!
Important: your UTM link will not be saved by the system. Copy your UTM link in a document to allow you to keep track of all of your links! You can start to view statistics for your links once you have new user activity using your UTM parameters.
View UTM Details For Contacts
To view a contact's UTM properties, open the contact's card under your CCK Contacts area. Select Show All properties.
You are able to view all of the UTM details you created in the UTM link if your contact matches your UTM parameters.
