Retention doesn't start with a conversation — it starts with understanding. Before you can coach an agent, address a concern, or make the case for why your office is the right place for them to grow, you need to know your office's story.
The Office Profile gives you that story, backed by real data. It's your go-to resource for understanding how your office performs, where it specializes, and how it stacks up against the competition.
Where to find it
Navigate to Manage > My Office and select your office from the list. You can also search any office by name or MLS ID in the global search bar, or through Office Search.
What's in the Office Profile?
The Office Profile is organized into four tabs: Production, Specialization, Comparisons, and Activity Log — here's how to use each one.
Production Tab: Your Office at a Glance
The Production tab is your starting point. It surfaces the key numbers that define your office's performance: total sales volume, approximate GCI, units closed, average sales price, producing agent count, and current listing activity.
Use the timeframe toggles (Last 12 Months, YTD, annually by year) to spot trends — is your office growing, plateauing, or recovering? The Production Over Time chart makes it easy to see year-over-year momentum at a glance.
The High Potential to Move section is also worth noting here — it surfaces agents on your roster who Courted's analytics have flagged as flight risks, giving you a built-in starting point for proactive retention outreach.
Specialization Tab: What Makes Your Office Distinct
This tab helps you understand how and where your office does business — not just how much. That context is invaluable when you're coaching agents, onboarding new ones, or fielding questions about fit.
Key sections include:
Production by Location — See which cities, ZIP codes, or counties your office is most active in. Use this to validate an agent's coverage area or show a new recruit that your office dominates their target market.
Production by Price Point — Understand which price tiers your office works most. If you're positioning your office for luxury growth or entry-level volume, this data anchors the conversation.
Production by Property Type — Get a breakdown by property type (single-family, condos, land, etc.). This is useful when coaching agents who specialize in a vertical or when identifying gaps on your roster.
Listing Outcomes — See how your office's listings perform: what percentage close, expire, or are withdrawn. This is a meaningful signal of overall execution quality and market fit.
Deal Side — Understand your office's buy-side vs. list-side balance. Helpful for coaching agents toward balance or identifying opportunity areas.
Listing Efficiency — Compare how quickly your office's listings move and at what close-list price ratio. A strong efficiency score is a compelling retention and recruiting talking point.
Comparisons Tab: Put Your Office in Context
The Comparisons tab is where the office profile becomes a competitive intelligence tool. It lets you benchmark your office head-to-head against another office in your MLS — a powerful way to prepare for retention conversations where an agent might be weighing their options.
Search for any office by name or MLS ID to pull up a side-by-side view. The comparison surfaces key metrics across both offices, including:
Sales volume, units, and average sale price (with year-over-year trend indicators)
Sales volume per agent and units per agent
Average days on market and close-to-list price ratio
Agent count, % producing, and average time in office and in industry
Active listings and listing volume
The Production Over Time chart lets you adjust the timeframe and metric, so you can zero in on recent momentum or take a longer-term view.
Activity Log: Stay Organized Internally
The Activity Log is a shared workspace for tracking everything that happens around your office (or a competitive office). Use the Note button in the left sidebar to jot down context. Everything logged here is visible to your whole team, so everyone stays on the same page and no important context gets lost between conversations.
Why it matters for retention
When an agent is on the fence, the conversations that keep them are usually data-driven. Knowing your office's production trends, geographic strengths, and how you compare to the competition means you're never walking into those conversations unprepared.
Use the Specialization tab to remind an agent of the market presence your office has built. Use the Comparisons tab to show — not just say — why your office is the stronger platform for their business.
The numbers are already there. The Office Profile just puts them at your fingertips.
Suggested related articles: