FanSee becomes a powerful lead generation vehicle when you pair the video board experience with a data-capture incentive. The Detroit Red Wings and Tim Hortons partnership illustrates this perfectly: Tim Hortons wanted to give away donuts, the Red Wings wanted to collect phone numbers. When FanSee ended, every participant — whether they appeared on the video board or not — received a prompt: 'Want a free donut? Enter your phone number and we'll text you the coupon.' This exchange collected 1,200 verified phone numbers in a single night. Over six or seven activations, they gathered approximately 5,000 phone numbers. The key insight is that the video board moment creates the engagement, and the reward offer converts that engagement into actionable data. Sponsors with loyalty programs, app download goals, or email list growth objectives find this structure particularly valuable.
