Yes, CUE gives you complete flexibility in where you place data collection within the fan journey. While many clients choose to collect information upfront before fans participate, you can also collect data on the backend after the engagement is complete. This approach can actually increase participation rates since fans aren't faced with a form before they get to experience the fun. You might offer a reward as incentive‚ 'Enter your information to claim your free donut'‚ which creates motivation to provide accurate contact details. The Detroit Red Wings used this approach with great success, collecting over 1,200 verified phone numbers in a single night by offering a free Tim Hortons donut to everyone who participated in FanSee and then entered their information.
