Yes, significantly. With the app-based Light Show, there was a heavy reliance on pre-event marketing — social media posts, emails, and communications encouraging fans to download the team app before arriving at the venue. Your team needed to build awareness days or weeks in advance, and participation depended on how many fans actually followed through. With the web-based version, the promotional burden shifts almost entirely to in-venue communication. You simply need to display the QR code prominently on your video board a couple of minutes before the show, with clear instructions to scan. The real-time simplicity means fans who didn't see any pre-event promotion can still participate fully. While you can still promote the Light Show in advance for excitement-building purposes, it's no longer a requirement for driving participation.
