CUE can work with fully anonymized data if that's your preference. In this configuration, your SSO system passes CUE only a unique identifier (UUID) for each fan, without any personally identifiable information like names, emails, or phone numbers. CUE associates this UUID with an internal identifier and tracks engagement data against it. When you need to match engagement data back to specific fans, CUE returns the UUID to you, and you can look up the corresponding fan in your own database. This approach is similar to how CUE works with Major League Baseball — they pass an Okta ID, and CUE never touches email addresses or phone numbers. Alternatively, if you want CUE to display personalized information (like a fan's name on a leaderboard), you can choose to share that data with CUE. All data is processed through GDPR-compliant servers in Frankfurt, and CUE acts as a data processor, not a data controller — meaning you retain ownership and control over how the data is used.
