All data collected through CUE activations belongs entirely to you, the client. CUE does not share, retain, or monetize any fan data. We process the data on your behalf to power activations and provide analytics, but ownership and control remain with your organization.
This clean data ownership model has been a foundational principle of how we operate and is increasingly valuable as data governance has become more critical.
Unlike some competitors who may share collected data between themselves and clients, CUE ensures that every piece of information such as email addresses, phone numbers, and participation data, goes directly to you and stays with you. You have full control over your fan relationships and marketing efforts, and can export all participant data from the CUE platform for use in your own CRM, marketing systems, or internal databases.