Strategic physical signage throughout your venue can significantly boost Light Show participation. Based on client feedback, effective approaches include placing QR code stickers in high-traffic areas like restrooms, concourse railings, and entrances. These touchpoints give fans multiple opportunities to scan before the show even begins. Some venues have found success with signage along the approach to the stadium and around the stadium perimeter. When fans encounter the QR code multiple times before and during the event, they're more prepared to participate when the Light Show is announced. The key is ensuring the QR code and clear instructions are visible from as many vantage points as possible, reducing the reliance on fans paying attention to the video board at the exact moment the activation is promoted.
