Brands & Campaigns
Organize your creative work with brands and campaigns for consistent, efficient design production.
Understanding the Structure
Brands: Your clients or business identities
Campaigns: Projects within each brand
Designs: Individual creatives within campaigns
Creating Brands
Two Methods
1. Website Import
Enter a business URL
System extracts: name, industry, target audience
Automatically captures brand colors
Review and edit as needed
2. Manual Creation
Add brand name
Define primary, secondary, and background colors
Describe brand personality
Set target audience
Brand Limits by Plan
Freelancer: 10 brands
Agency: Unlimited brands
Legacy Free: 3-15 brands (varies by tier)
Legacy Special: Unlimited brands
Working with Campaigns
Purpose
Separate different projects and maintain organized workflows:
Seasonal promotions ("Black Friday", "Summer Sale")
Content types ("Social Media", "Email Marketing")
Product launches ("New Collection", "Feature Release")
Creating Campaigns
Navigate to your brand
Click the + icon next to brand name
Name your campaign
Add custom instructions
Custom Instructions
Set campaign-specific guidelines that affect all designs:
"Use beach and summer themes"
"Include our new tagline in all designs"
"Focus on product close-ups"
Campaign Limits
Freelancer: 100 campaigns
Agency: Unlimited campaigns
Legacy Free: 30-150 campaigns (varies)
Legacy Special: Unlimited campaigns
Best Practices
Brand Organization:
One brand per client
Use clear, recognizable names
Keep brand colors updated
Document brand guidelines
Campaign Strategy:
Create campaigns before designing
Use descriptive campaign names
Add detailed instructions upfront
Archive completed campaigns
Workflow Benefits
Consistency: All designs inherit brand colors automatically
Efficiency: Reuse brand settings across campaigns
Organization: Find assets quickly by brand/campaign
Collaboration: Team members understand project context
Tips for Agencies
Create template brands for common industries
Use naming conventions (Client_Year_Campaign)
Document brand guidelines in campaign instructions
Set up brands during onboarding
Tips for Freelancers
Organize by client importance
Use campaigns for revision rounds
Create a "Portfolio" brand for personal work
Archive old client brands to stay within limits