One of the biggest challenges is setting the price for your experience. We’ve gained lots of experience and insight into what sells and what doesn’t, and we want to guide our hosts as much as possible, but your experience is unique, and the pricing will be too! Here are our suggestions to guide you to setting the right pricing to set you up for success on Eatwith!
For new hosts on the platform, it’s important to understand it can take time to build a name for yourself. Until you start building up your 5* reviews and create buzz and recognition amongst the Eatwith community, we’d strongly recommend starting with a lower introductory price - e.g. €30 - 40 - enticing guests to try your experience for the first time.
CONSIDER YOUR TARGET GUESTS
It’s important to think about the type of guests your experience will attract. Are you attracting a slightly older demographic, who are looking to spend a more premium price on a dining experience, or does your experience appeal to a younger audience, who might be looking for reasonably low cost dining experiences.
CONVERT NEW GUESTS IN TO FANS
New guests are far more likely to experiment with a new experience that is priced at a lower price point - e.g. €30 - than an experience that is priced at a much higher price point - e.g. €60. It’s your goal to convert guests into repeat customers and fans of your dining experience, so create an experience at a lower price and really blow their minds, so next time, they will happily spend more!
CREATE BUZZ AMONGST THE COMMUNITY
Once you have a number of amazing reviews under your belt and you’ve built a name for yourself amongst the community, you can slowly start increasing your price, but this will be a gradual process!
MIX UP YOUR MENU
Be creative and adapt your menu offering regularly, to attract repeat local guests over and over and attract new audiences. If you’ve WOW-ed a guest with one menu, they might not be willing to come back for exactly the same menu again, but if you offer something new, they’re more likely to return sooner!
BUY LOCAL, SEASONAL PRODUCE
Support your local community and get to know your local suppliers in your area. This will reduce delivery costs - you can even try negotiating a deal. Buying seasonal produce will always be cheaper too! Buying seasonally will also have the added benefit of keeping your guests intrigued and encouraging repeat visits to your experience as new, seasonal dishes appear on your menu. You can even cross promote each other on social media, for additional marketing opportunities!