Sponsorships on Elements let you turn interactive moments in your livestream into powerful, brand-friendly opportunities. Instead of adding a logo or banner only, you can integrate sponsor branding into things like polls, meters, QR codes, and more. Thereby, creating richer engagement and better ROI for sponsors.
Why sponsorships on elements matter
Traditional sponsorship placements (logos, mentions) are still valid, but modern audiences engage differently. When viewers are participating (voting in a poll, responding to a Q&A, reacting live), attention is at its highest. Brands want to be part of those moments, not just slipping in quietly.
By integrating sponsorship into interactive elements, you:
Create engagement not just exposure
Give sponsors measurable metrics (scans, participation, reactions)
Make sponsorships feel native and valuable instead of disruptive
How Effi supports sponsorships on elements
Using Effi, you can embed sponsor branding and control interactivity with ease. Here’s how:
Pick an element (poll, QR code, donation meter, etc.) and assign a sponsor label like “Brought to you by [Brand]”
Customize the visual style so the brand is integrated into the interactive element itself
Tag interactive moments so you can report metrics back to the sponsor: how many people engaged, chat activity, CTA scans, etc.
Offer tiered sponsorship packages (basic exposure vs. deep integration) based on how central the interaction is to your event flow.
💡 You can read more about how to use sponsorships effectively in our blog.
Examples of sponsorship-ready elements
Here are some common interactive elements that work especially well with sponsorships:
Polls & quizzes: e.g., “This poll is brought to you by [Brand]”
Q&A sessions: “Submit your questions, powered by [Brand]”
Donation meters / fundraising goals: Sponsor branding around the meter or goal
QR code call-to-actions: Brand the code and track scans
Getting started with sponsorships in Effi
Decide which interactive elements in your event you want to sponsor (polls, QR codes, meters, etc.).
In Effi, create the element and add sponsor branding (logo, name, styling).
Tag the element internally (for you) so you can measure engagement afterward.
In your event flow, place the element at a moment of high viewer attention.
After the event concludes, pull engagement metrics from Effi and share with your sponsor.
Use the data and results to inform your next sponsorship package.