Outside pharmacy QR codes and links help you connect with your patients and community partners beyond your physical pharmacy location. Use them to promote your services on social media, in printed materials, or through local health organizations.
Using Promotional Materials
Promotional tools, such as posters, enable patients to initiate a consultation independently by simply scanning a QR code.
🔗 To view and order promotional posters, check out the article: Order Promotional Posters
🔗 To view and download free QR code posters, see the article: Promotional Posters with QR Codes
What Is an Outside Pharmacy Link?
An outside pharmacy link is a public URL generated in Empego, designed to be shared outside of the pharmacy, including:
Social media (Facebook, Instagram)
Your website or newsletters
Emails or direct messaging
Patient pamphlets
Public posters
Clinical and community partners
🔗 For more information on how to access outside pharmacy links, see the article: Guide – Accessing QR Codes and Public Shareable Links
Choosing the Right External Channels
1. Social Media (Facebook, Instagram)
Social media is ideal for promoting your services.
Campaign Examples:
Period | Topic | Suggested Post |
January | Smoking cessation | 🚭 Ready to quit smoking? Fill out this form to start your journey with the help of our team. [Empego link] |
February-March | Traveler's Health (before spring break) | ✈️ Need travel prescriptions? Start here: [Empego link] |
August-September | Back-to-school contraception | 💊 No time to go to the clinic? Get quick access to our contraceptive services here: [Empego link] |
October-December | Flu or COVID vaccines | 💉 Protect yourself this winter. Answer a few questions before your visit. [Empego link] |
💡 Did you know? Facebook offers options to boost the visibility of your posts. This can help you get more views, clicks, and followers in just a few steps. To learn more, click here.
View sample post
View sample post
2. Patient Handouts
Examples:
Prescription renewal
Context: Last refill service provided to a patient
Action: Hand out a card with the "Prescription renewal" QR code, along with this sentence:
"If you can't see your doctor within the next 30 days, scan this QR code at home to request a renewal."
View and download the Prescription renewal card
View and download the Prescription renewal card
Front side
Back side
Dose Adaptation
Context: A patient needs to adjust their medication dose according to the doctor's instructions.
Action: Provide a pamphlet with the "Dose Adaptation" QR code, along with this sentence:
"When you're ready to adjust the dose, scan this code and fill out the form."
View and download the Dose Adaptation card
View and download the Dose Adaptation card
Front side
Back side
3. Pharmacy Website
Add sections or buttons for each of your clinical services directly linked to the Empego forms.
Examples:
🦠 Urinary tract infection → [Link]
👩⚕️ Hormonal contraception → [Link]
🌎 Traveler's health → [Link]
🚨 Important: If your site links to an appointment booking tool, use an appointment link instead. This ensures the patient fills out the form after booking.
🔗 To learn more about accessing appointment links, see the article: Using Empego Links with Your Appointment Platform
4. Community Posters
Install laminated or rigid posters in high-traffic locations, such as:
Recommended Location | Suggested Service |
High schools / Colleges | Contraception |
Long-term care / Private homes | Immunization |
Self-service lockers | General QR code |
View a poster example for a self-service locker
View a poster example for a self-service locker
5. Clinical Partners (Clinics, Nurses)
Share your outside pharmacy link or general QR code with healthcare professionals you collaborate with.
Examples:
A nurse at a retirement home can fill out a questionnaire on behalf of the patient.
A clinic can hand out your pamphlet to patients.
This reduces phone calls or back-and-forth while improving pharmacy–clinic coordination.
Summary Table
Channel | Usage Example | Recommended Link Type |
Social Media | Seasonal health post (e.g., flu, smoking) | Outside pharmacy URL |
Patient handouts | Renewal or dose adaptation requests | Outside pharmacy QR code |
Website | Listing each clinical service | Outside pharmacy or Appointment URL |
Community posters | Posters with QR codes for specific services | Outside pharmacy QR code |
Clinical partnerships | Partner retirement homes or clinics | General Outside pharmacy URL |