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Ad Statistics
Ad Statistics

Ad Statistics

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Written by Brandon Gerber
Updated over 2 years ago

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FAQs

What are the stats to look out for?

The stats to keep an eye on are these three things:

  • Impressions (Impr.) - The stats on how many times an ad has been viewed by users

  • Clicks - The stats on how many times an ad was clicked on by users

  • Click-Through Rate (CTR) - The Clicks and Impressions expressed as a percentage

These are what the Ad Manager tracks, and they help with checking if your ads are running on your website. Also, these are important to give for your advertisers as they help provide proof users are seeing and clicking the ads on the site.

What sections can I access to view the stats?

There are three sections to access the ad stats. They are listed below.

Before you start, make sure you are logged in to the Ad Manager.

Advertisers & Campaigns

This section is where you can view the tracked stats for Advertisers, Campaigns and Banners on the Ad Manager.

  1. Click the "Statistics" tab at the top

  2. Select the "Advertisers & Campaigns" tab on the left side

  3. Set up the dates / range to view the stats from specific days, weeks, months or years

  4. By default, the list in this section will show the advertisers. If you need to see the campaigns and the banners as well, click the "arrow" icons

  5. The stats for Advertisers, Campaigns and Banners display on the right side of the list. If you wish to view the stats for a specific item separately, click on the name of the item. This applies for each Advertiser, Campaign and Banner.

Advertisers & Campaigns - Banner Statistics

Clicking on a banner allows you to view its stats. Under "Banners Statistics", you can see the stats for the banner specifically.

  1. Click the "Banner Statistics" tab

  2. Set up the dates / range to view the stats from specific days, weeks, months or years for the specific banner

  3. Change how the stats are shown using the "View by" drop-down field

    1. Day

    2. Week

    3. Month

    4. Day of week

    5. Hour

Advertisers & Campaigns - Website Distribution (Banner)

Clicking on a banner allows you to view its stats. Under "Website Distribution", you can see its stats within the Websites and Zones it is displaying within or attached to.

  1. Click the "Website Distribution" tab

  2. Set up the dates / range to view the stats from specific days, weeks, months or years for the specific banner

  3. By default, you will see the websites they are attached to. To see the list of zones the banner is attached to within the website, click the "arrow" icon.

Advertisers & Campaigns - Campaign Statistics

Clicking on a campaign allows you to view its stats. Under "Campaign Statistics", you can see the stats for the campaign specifically.

  1. Click the "Campaign Statistics" tab

  2. Set up the dates / range to view the stats from specific days, weeks, months or years for the specific campaign

  3. Change how the stats are shown using the "View by" drop-down field

    1. Day

    2. Week

    3. Month

    4. Day of week

    5. Hour

Advertisers & Campaigns - Banners

Clicking on a campaign allows you to view its stats. Under "Banners", you can see the banners and their stats under the campaign.

  1. Click the "Banners" tab

  2. Set up the dates / range to view the stats from specific days, weeks, months or years for the specific campaign

Advertisers & Campaigns - Website Distribution (Campaign)

Clicking on a campaign allows you to view its stats. Under "Website Distribution", you can see its stats within the Websites and Zones its banners are displaying within or attached to.

  1. Click the "Website Distribution" tab

  2. Set up the dates / range to view the stats from specific days, weeks, months or years for the specific campaign

  3. By default, you will see the websites they are attached to. To see the list of zones the campaign and its banners are attached to within a website, click the "arrow" icon.

Advertisers & Campaigns - Advertiser Statistics

Clicking on an advertiser allows you to view its stats. Under "Advertiser Statistics", you can see the stats for the advertiser specifically.

  1. Click the "Advertiser Statistics" tab

  2. Set up the dates / range to view the stats from specific days, weeks, months or years for the specific advertiser

  3. Change how the stats are shown using the "View by" drop-down field

    1. Day

    2. Week

    3. Month

    4. Day of week

    5. Hour

Advertisers & Campaigns - Campaigns

Clicking on an advertiser allows you to view its stats. Under "Campaigns", you can see the campaigns and their stats under the campaign.

  1. Click the "Campaigns" tab

  2. Set up the dates / range to view the stats from specific days, weeks, months or years for the specific advertiser

  3. By default, you will see the campaigns under the specific advertiser. To see the list of banners within a campaign, click the "arrow" icon.

Advertisers & Campaigns - Website Distribution (Advertiser)

Clicking on an advertiser allows you to view its stats. Under "Website Distribution", you can see its stats within the Websites and Zones its campaigns and banners are displaying within or attached to.

  1. Click the "Website Distribution" tab

  2. Set up the dates / range to view the stats from specific days, weeks, months or years for the specific advertiser

  3. By default, you will see the websites they are attached to. To see the list of zones the campaign and its banners are attached to within a website, click the "arrow" icon.

Global Statistics

This section is where you can view the tracked stats for all Advertisers and their advertisements combined on the Ad Manager.

  1. Click the "Statistics" tab at the top

  2. Select the "Global Statistics" tab on the left side

  3. Set up the dates / range to view the stats from specific days, weeks, months or years

  4. Change how the stats are shown using the "View by" drop-down field

    1. Day

    2. Week

    3. Month

    4. Day of week

    5. Hour

Websites & Zones

This section is where you can view the tracked stats for the Websites and Zones on the Ad Manager.

  1. Click the "Statistics" tab at the top

  2. Select the "Website & Zones" tab on the left side

  3. Set up the dates / range to view the stats from specific days, weeks, months or years

  4. By default, the list in this section will show the websites. If you need to see the zones as well, click the "arrow" icons

  5. The stats for the Websites and Zones display on the right side of the list. If you wish to view the stats for a specific item separately, click on the name of the item. This applies for both Websites and Zones.

Websites & Zones - Zone History

Clicking on a zone allows you to view its stats. Under "Zone History", you can see the stats collected from all campaigns and banners that are or were running within the specific zone.

  1. Click the "Zone History" tab

  2. Set up the dates / range to view the stats from specific days, weeks, months or years for the specific zone

  3. Change how the stats are shown using the "View by" drop-down field

    1. Day

    2. Week

    3. Month

    4. Day of week

    5. Hour

Websites & Zones - Campaign Distribution (Zone)

Clicking on a zone allows you to view its stats. Under "Campaign Distribution", you can see the campaigns, including their banners and the stats, that are or were running within the specific zone.

  1. Click the "Campaign Distribution" tab

  2. Set up the dates / range to view the stats from specific days, weeks, months or years for the specific zone

  3. By default, you will see the campaigns that are or were attached to the specific zone. To see the list of banners within a campaign, click the "arrow" icon.

Websites & Zones - Website Statistics

Clicking on a website allows you to view its stats. Under "Website Statistics", you can see the stats collected from all campaigns and banners that are or were running within the specific website.

  1. Click the "Website Statistics" tab

  2. Set up the dates / range to view the stats from specific days, weeks, months or years for the specific website

  3. Change how the stats are shown using the "View by" drop-down field

    1. Day

    2. Week

    3. Month

    4. Day of week

    5. Hour

Websites & Zones - Zones

Clicking on a website allows you to view its stats. Under "Zones", you can see all the zones and their stats under the specific website.

  1. Click the "Zones" tab

  2. Set up the dates / range to view the stats from specific days, weeks, months or years for the specific website

Websites & Zones - Campaign Distribution (Website)

Clicking on a zone allows you to view its stats. Under "Campaign Distribution", you can see the campaigns, including their banners and the stats, that are or were running within the specific website.

  1. Click the "Campaign Distribution" tab

  2. Set up the dates / range to view the stats from specific days, weeks, months or years for the specific website

  3. By default, you will see the campaigns that are or were attached to the specific zone. To see the list of banners within a campaign, click the "arrow" icon.

Can I export the stats from the Ad Manager?

Yes, and there are two option on how you can approach this:

Option 1: Export the Stats Using "Advanced Reports"

The "Advanced Reports" section is where you can export reports with specific stats for websites, advertisers, campaigns or banners.

  1. Click the "Statistics" tab at the top

  2. Select the "Advanced Reports" tab on the left side

  3. Click one of the three links for a report you wish to start exporting

Here are what you can export:

Advertising Analysis Report - This report shows a breakdown of advertising for a particular advertiser or website, by day, campaign, and zone.

  1. Set up the dates / range for the stats you wish to export from specific days, weeks, months or years

  2. Select the advertiser and website you wish to export stats from. You can choose to export the stats from all the advertiser and / or websites.

  3. Checkmark the boxes for the breakdowns you would like to have in the report

  4. Click the "Generate" button. This will export the stats in a Microsoft Excel file.

Campaign Analysis Report - This report shows a breakdown of advertising for a particular campaign, by day, banner, and zone.

  1. Set up the dates / range for the stats you wish to export from specific days, weeks, months or years

  2. Select the campaign you wish to export stats from. You can only choose one campaign.

  3. Checkmark the boxes for the breakdowns you would like to have in the report

  4. Click the "Generate" button. This will export the stats in a Microsoft Excel file.

Campaign Delivery Report - This report shows delivery statistics for all campaigns which were live during the specified period, highlighting campaigns which are underperforming.

  1. Set up the dates / range for the stats you wish to export from specific days, weeks, months or years

  2. Select the advertiser and website you wish to export stats from. You can choose to export the stats from all the advertiser and / or websites.

  3. Click the "Generate" button. This will export the stats in a Microsoft Excel file.

Option 2: Manually Export the Stats

Within any area where you can view the stats in the "Advertisers & Campaigns", "Global Statistics", or "Website & Zones" section, you can manually export the stats of an area by clicking the "Export Statistics to Excel" link. The link will look something like this:

To get the most out of your stats you can export from a particular advertiser, campaign, banner, website or zone, you can follow these steps:

  1. Go into an area you wish to export stats from (i.e. Global Statistics)

  2. Set up the dates / range for the stats you wish to export from specific days, weeks, months or years

  3. If it is available in the area, change how the stats are shown using the "View by" drop-down field. This will affect the stats that will be exported.

    1. Day

    2. Week

    3. Month

    4. Day of week

    5. Hour

  4. Click the "Export Statistics to Excel" link. This will export the stats in a Microsoft Excel file.

Need More Help? Use the Support icon in the bottom right for help,
​call us at 217-239-0975, or email us at support@envisionwise.com.

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