The Brand Hub is the central source of truth for your brand within Euryka and the first step in setting up your projects. It allows you to establish your brand’s identity by storing key elements like your company background, tone of voice, and communication guidelines.
The Brand Hub ensures that all content created with Euryka aligns with your brand, providing consistency across every output. The AI uses the context you provide here to tailor all generated text, images, and audio, maintaining a consistent brand narrative across all your marketing channels.
Key Components of the Brand Hub
Brand Overview: This section establishes your core brand identity. You provide Euryka with your brand's logo, website, industry, and a detailed overview. This information helps the AI understand your company's unique profile and tailor its understanding for all subsequent content generation.
Brand Voice: Here, you create the communication framework for your brand. You can define your brand’s tone of voice, set a specific writing style, and provide examples. This ensures that AI-generated content consistently aligns with your brand's communication strategy across all formats.
Brand Guardrails: Guardrails set the clear "do's and don'ts" for the AI. You can specify words to use, phrases to avoid, and other constraints. This helps the AI generate content that is not only on-brand in style but also compliant with your specific messaging rules.
Brand Files: Brand Files transforms your Brand Hub into a searchable knowledge base. You can upload key documents like strategy decks, messaging guides, performance reports, and press releases. The AI can then reference this deep context to pull facts, cite statistics, and use approved copy, making your content more accurate and strategically aligned.
AI-Powered Setup: Euryka includes features to accelerate your Brand Hub setup. The Autofill feature allows you to enter your brand’s website address, and the AI will automatically retrieve and populate key information like the overview and tone of voice. You can then review and refine this information, saving significant time during the initial setup process.