Setting up a brand in Euryka is the first step toward generating consistent, on‑brand content across Threads, Docs, Sparks, and Voiceovers. The Brand Hub stores your brand identity, tone, writing rules, and key reference documents. Once created, every tool in Euryka automatically applies your brand guidelines, helping you maintain accuracy, tone, and alignment across all projects.
A complete Brand Hub improves content quality, reduces revisions, and enables the AI to generate brand‑aware responses from the very first prompt.
Creating a new brand
Click Brands on the sidebar menu.
Click Create brand at the top right.
In the Add new brand page, enter the Brand name in the first field.
Adding logo, short name, and brand prefix
Under Logo, click Choose file to upload your brand logo (optional).
Supported formats include JPG, PNG, and SVG.Enter a Short name or abbreviation for your brand. This appears on cards and selection menus.
Enter a Prefix for automatically generated filenames (e.g., EK_, ACME_, etc.).
Under Appearance, click the colour tile to select your brand’s primary colour using Hex, RGB, or HSL or the colour picker.
This colour highlights your brand card in the Brands list.
Adding website and using Autofill
In the Website field, enter your brand’s website URL.
To automatically generate brand information, click Autofill brand values (sparkle icon).
This opens a Prompt window.
In the pop-up, you can:
Accept the website as the source, or
Add more details about brand vision, examples, or reference links.
Click Continue.
Euryka will populate:Overview
Voice
Do’s
Don’ts
You can edit all AI-generated information manually.
Completing the Overview
In the Overview field, provide a short description of the company.
This may include:What the brand does
Product or service categories
Target audience
Mission or positioning
Keep it concise. Think of this as your brand’s elevator pitch.
Selecting Industry Types
Under Industry types, click the field to select all relevant sectors or domains.
Choosing accurate industries helps Euryka contextualise your brand and generate more relevant content.
Defining the Voice
In the Voice field, enter your brand’s tone-of-voice guidelines.
You can paste your formal ToV guidelines or write new ones.If the brand has no formal guidelines, describe the tone using clear adjectives (e.g., Friendly, Confident, Technical, Warm).
Under Writing style, select any specific styles your brand follows, such as:
Business
Conversational
Persuasive
Technical
This improves how Euryka adapts language, structure, and tone in content creation.
Setting Do’s and Don’ts
Use the Do’s section to tell the AI what to prioritise or include. Examples:
“Use clear, concise language.”
“Highlight sustainability benefits when relevant.”
“Provide short explanations for technical terms.”
Use the Don’ts section to set boundaries. Examples:
“Do not use slang or overly casual tone.”
“Avoid exaggerated claims or unsupported statistics.”
“Do not use abbreviations without defining them.”
Best practices for writing brand guardrails:
Be specific, not vague (e.g., “Avoid hype words like revolutionary, game‑changing”).
Focus on style, tone, and accuracy, not subjective preferences.
Avoid contradictory rules (e.g., “Be formal” and “Sound playful”).
Keep the lists short and actionable—5–10 clear Do’s and Don’ts work best.
Treat guardrails as hard rules the AI must follow, complementing (not replacing) your Tone of Voice.
Finalising the Brand Setup
Review all information entered in the form.
Click Continue at the bottom of the page to save your new brand.
Your brand will now appear in the Brands list and can be linked to any Project, Thread, Doc, or Spark to ensure brand‑consistent output.
Uploading Brand Files (recommended)
Brand Files help the AI understand your brand at a deeper level. These documents become searchable context for Threads, Docs, Sparks, and Imaginations, improving factual accuracy, messaging consistency, and the quality of all generated content.
Click the brand name in your Brands list (after saving the brand).
In the left sidebar, click Files.
In the upload area, you can:
Drag and drop files directly into the drag‑and‑drop box, or
Click anywhere inside the box to open the file picker and select files manually.
Upload documents that define your brand, such as brand guidelines, messaging frameworks, product sheets, strategy decks, press releases, or visual reference documents.
Supported file types include: .pdf, .docx, .json, .jpg, .jpeg, .png, .md, .txt
(as shown beneath the upload area).
Files uploaded here will be available to your brand collaborators and used by the AI to provide richer, more context-aware responses across your workspace.
Managing Your Uploaded Files
Once your files are uploaded, you can manage them from the list.
Activate or Deactivate a File: Use the toggle switch under the Status column to control whether the AI can access a file.
An active file (toggle is on) is used by the AI as a source of context for generating content.
An inactive file (toggle is off) is stored in your Brand Hub but is ignored by the AI.
You can change the status of any file at any time.
Preview a File: Click the three-dots menu to the right of any file and select Preview. This will open the document in a Preview window, allowing you to view its contents without downloading it.
Remove a File: Click the three-dots menu to the right of any file and select Archive to delete it from your Brand Hub.
For a guided walkthrough, watch our Euryka Academy tutorial on the Euryka Brand Hub, and using Brand Files.
Note:
When creating a new project, Brand information is automatically inherited by all projects linked to a brand with the flexibility to retain unchanged brand details or tailor them for specific projects. Euryka then uses this brand and project information to generate relevant content across Threads, Imaginations, and Voiceovers.
Content generation and visibility is based on the current workspace and your roles within the Organisation and Project teams. Your personal workspace displays only the content you have generated, while Organisation workspaces show all content you have generated across projects.
Your roles in the Organisation Team take precedence over your roles in the Project Team. For instance, if you are designated as 'Owner' in the Organisation Team, you can view, edit, and archive project content, regardless of your role in Projects.
If you are removed from a project, you can view but not edit assets you have created.
While archived projects are inaccessible to you, the content remains visible in the Dashboard and modules (Threads, Imaginations, Voiceovers, etc.) where it was created.