The Euryka Brand Hub is an integral component of Euryka. It helps consolidate and manage your brand's unique elements, and provides a dedicated space to store your brand's defining characteristics, such as logo, tone of voice, and communication guidelines.
Euryka uses brand information to tailor its AI-generated content, whether text, images, or audio, to maintain a consistent brand narrative across all your creative output.
Adding a brand
Click Brands on the sidebar menu.
Click New Brand at the top right.
Enter the brand/company Name.
To add the logo, click Choose File under Logo, and select the file. See Supported file formats.
Enter the formal brand/company Short name or abbreviation, or create one for easy identification.
Enter the brand Prefix for filenames for generated assets.
Click in Appearance, and choose the brand colour by typing RGB/Hex/HSL value or using the Colour Picker.
This colour will be applied to the brand card, making it easily identifiable.
Enter the website address in Website link.
To automatically populate AI-generated brand information for the given website, click Autofill. This action populates the Overview, Voice, Do's and Don'ts fields, which you can manually edit if necessary.
Click in Industry Type, and select all relevant sectors/domains your brand operates in.
In Overview, provide a concise company background, including description, product/service info, mission, target customers/markets, and goals. Think of it as your company's elevator pitch.
If the brand has existing Tone of Voice (ToV) guidelines, paste them in Voice, or create new guidelines.
This helps Euryka generate brand-aware responses in Threads. The more details you provide, the better Euryka will be able to generate on-point brand content.
If there are no formal ToV guidelines, describe the brand using adjectives like Confident, Casual, Formal, Friendly, etc.
If the brand follows specific writing styles in communications, such as Business, Persuasive, Technical, select them in Writing Styles.
To instruct the AI to include specific details when generating content, enter them as a list of Do's, such as "Be clear and concise", or "Always explain scientific and technical terms".
To instruct the AI to exclude specific details when generating content, enter them as a list of Don'ts, such as "Don't use abbreviations", or "Never use slang".
Be precise with your do's and don'ts; they complement the tone and writing styles, adding control and relevance to AI-generated brand content.
Review the information carefully, and click Continue when finished.
Using the ‘Helper’ feature
Helper automates editing tasks and uses Web Lookup to retrieve and fill AI-curated brand data, customising it to match the most relevant brand without manual writing.
To use Helper, click the three dots next to any of the Overview, Voice, Do’s and Don’ts fields, and click the following options:
Web Lookup: Click to open a popup window, and enter a Website URL with the http(s):// prefix, and then click Continue. The popup closes and the field is populated with information from the given URL.
Proofread: Reviews and fixes grammar, typos, punctuation and formatting errors.
Rephrase: Rewrites the content differently while retaining the gist of the original.
Break into paragraphs: Splits the content into smaller paragraphs.
Shorten: Reduces word count by making the content concise.
Expand: Increases word count by expanding on the gist of the original.
Note:
When creating a new project, Brand information is automatically inherited by all projects linked to a brand with the flexibility to retain unchanged brand details or tailor them for specific projects. Euryka then uses this brand and project information to generate relevant content across Threads, Imaginations, and Voiceovers.
Content generation and visibility is based on the current workspace and your roles within the Organisation and Project teams. Your personal workspace displays only the content you have generated, while Organisation workspaces show all content you have generated across projects.
Your roles in the Organisation Team take precedence over your roles in the Project Team. For instance, if you are designated as 'Owner' in the Organisation Team, you can view, edit, and archive project content, regardless of your role in Projects.
If you are removed from a project, you can view but not edit assets you have created.
While archived projects are inaccessible to you, the content remains visible in the Dashboard and modules (Threads, Imaginations, Voiceovers, etc.) where it was created.