Use Threads, Euryka's dynamic AI assistant, to bring your creative vision to life, whether working solo or with your team.
From strategic planning and deep research to content creation and file analysis, Threads is a multi-faceted creative partner. It supports individual and team projects by delivering high-quality, on-brand content through a single, seamless conversational interface.
Collaboration and Ideation
Collaborate in Real Time: Use Collaborative Threads to work together with team members in a shared session. You can invite colleagues to contribute simultaneously, see inputs in real time, and build upon each other's ideas while maintaining full brand context.
Explore with Thread Branching: From any point in a conversation, you can start a new 'branch' to explore a different creative direction without losing your original path. This is perfect for testing different tones or ideas while keeping your main conversation organised.
Focus Your Conversations: For best results, start a new thread for each distinct task. This ensures the AI maintains a unique, focused context for every conversation, leading to faster, more accurate, and more relevant responses.
Advanced Features and Capabilities
Align with Your Strategy: Link every thread to your Brands and Projects. This ensures the AI's outputs are always aligned with your specific brand voice, guardrails, project goals, and uploaded knowledge files.
Leverage Specialised Expertise: Choose from a range of tools to get the right output for your task.
Multi-Model Access: Select the best Large Language Model (LLM) for your needs from industry leaders like OpenAI, Gemini, and Anthropic.
Assistants: Use specialised Assistants to get outputs tailored for specific roles, such as a Social Media Manager or a Technical Writer.
Characters: Engage with unique Personas to craft content in a specific, lifelike voice and style.
Conduct In-Depth Research:
Live Web Access: Get up-to-date information directly from the internet for real-time market research, competitor analysis, or finding recent statistics.
Deep Research: Go beyond simple searches. The AI research assistant can gather, analyse, and synthesise information from multiple sources to support your content strategy.
Analyse Files and Media:
Documents and Data: Upload PDFs to extract key insights or CSV files to analyse data.
Images: Upload single or multiple images for the AI to describe, compare, or use as creative inspiration.
Audio and Video: Provide a YouTube link to transcribe and repurpose video content, or upload your own audio files.
Streamline Content Creation:
Voice Notes: Record your prompts using your voice instead of typing for a faster, more natural workflow.
Inline Imaginations: Highlight any text in a thread to instantly open the Imaginations panel and generate images or video without leaving the conversation.
Integration with Docs: Convert any Thread directly into an Euryka Doc, preserving your entire creative process from brainstorm to final, polished text.