An email provider is a service that sends emails on your behalf, ensuring reliable communication with your customers. Connecting to an email provider is essential for delivering timely notifications, like order confirmations and shipping updates. This not only enhances deliverability (helping your emails avoid spam filters), but also allows you to customize your messages to reflect your brand.
Step 1: Create a Transactional API Key
The first step in using Mailchimp Transactional is generating an API key. This key will be used by your app (like Evey) to securely send emails.
Step 2: Add and Verify Your Sending Domain
Add Your Domain
Before you can send authenticated email, you’ll need to add the domain you plan to send from.
Verify Your Domain
After adding your domain, you must prove ownership either by:
Adding a TXT record (DNS verification), or
Clicking a link in a verification email sent to an address on your domain.
Step 3: Configure DKIM (DomainKeys Identified Mail)
DKIM ensures your emails include a cryptographic signature proving they came from your domain. Without DKIM, inbox providers may treat your emails as suspicious.
To configure DKIM, you’ll add two CNAME records in your domain’s DNS settings.
Step 4: Configure DMARC (Domain-based Message Authentication, Reporting, and Conformance)
DMARC works with DKIM to prevent phishing and spoofing. It’s required for your sending domain, even if you set it in relaxed mode (p=none).
You’ll need to add a TXT record in your DNS settings at _dmarc.yourdomain.com.
Step 5: Test Your DNS Settings
Once you’ve added and verified your records, return to the Sending Domains page in Mailchimp Transactional and click Test DNS Settings.
If everything is set up correctly, you’ll see green checkmarks for Verification, DKIM, and DMARC.
If not, double-check your DNS formatting and allow time for propagation (some providers take several minutes to hours).
Step 6: Connect Mailchimp to Evey
Once your domain is fully authenticated, all you need to do is connect Mailchimp to Evey:
Copy your Transactional API Key from Mailchimp.
In Evey, go to:
Settings → Storefront Integrations → Email ServicePaste your Mailchimp API key into the field provided and enter your verified e-mail address.
Step 7: Send a Test Email
Finally, scroll to the bottom of the Email Service settings in Evey and enter a test email address.
Click Send Test.
Check your inbox to confirm you received the test message.
🎉 That’s it! Your Mailchimp Transactional account is now fully connected to Evey and ready to send authenticated emails.