For many apparel merchants, events aren’t the main product; they’re the context. The event might be a gathering, a fundraiser, a launch, or a recurring moment when customers are already engaged.
That’s where Evey Events & Tickets fits in. It provides apparel merchants a structured way to sell access, collect the right information, and connect tickets with product sales, all inside Shopify, without adding extra tools or workflows.
Below are three practical ways apparel merchants use Evey to run events more efficiently and drive more value from each one.
1. Sell Tickets and Products Together (Cross-sell)
Many apparel merchants host or sponsor events where people not only attend but also want to purchase merchandise related to the event.
By selling tickets and products through the same storefront, merchants can:
Increase average order value (AOV)
Eliminate the need for separate platforms or duplicate checkouts
Keep all customer and order data unified in Shopify
Here are some examples:
When buyers can add both a ticket and a shirt to their cart in one seamless flow, it's easier to manage fulfillment, reduce drop-offs, and deliver a more professional experience.
2. Collect the Right Info before Checkout
For apparel-related events, the information merchants need goes far beyond basic attendee details. Sizes, fits, styles, color selections, and pickup preferences often determine how inventory is produced, packed, or distributed.
With Evey, apparel merchants can:
Collect size, color, or style selections during ticket purchase
Attach sizing and customization details directly to each attendee or order
Reduce sizing mistakes and last-minute changes before production or pickup
Common apparel-specific use cases include:
Pre-collecting shirt or hoodie sizes for event merchandise
Gathering uniform sizes for team or group-based events
Capturing pickup preferences (on-site vs. later fulfillment)
Identifying group, team, or organization names for sorted distribution
Here are some examples:
By collecting this information before checkout, merchants can prepare inventory accurately, streamline packing, and avoid manual follow-ups after orders are placed.
3. Use Events to Streamline Apparel Pickup and Distribution
Many apparel merchants use events not just for attendance, but as a structured way to distribute products, whether through scheduled pickups, pop-ups, or limited-time releases.
Evey helps apparel merchants:
Create time-based or location-based pickup events
Control availability to avoid overcrowding or inventory confusion
Keep order, attendee, and pickup data organized in Shopify
Common apparel-focused scenarios include:
Team or school merchandise pickups by date and time slot
Limited-run apparel drops tied to pop-up events
Fundraiser merch distributions organized by group or class
Brand launch events where apparel is picked up on-site
Here are some examples:
Instead of handling pickups manually through emails or spreadsheets, events provide a clear structure for when, where, and how apparel is distributed.
Final Thought
Whether you’re selling tickets, merch, or both, Evey Events & Tickets helps create structure in your customer experience. They help you gather the right information, manage inventory more accurately, and reduce operational friction.
With Evey, you can run events that are easy to manage, branded to your business, and fully integrated with your Shopify store, without needing extra platforms or custom development.