Your free trial isn’t just about learning the Evey dashboard, it’s about testing whether events can become a predictable revenue stream for your business.
Evey offers three core event types:
One-Time Events
Recurring Events
Assigned Seating Events
Each one supports a different revenue strategy. The key is choosing the right format based on what you want to prove during your trial.
Here’s how to think about them strategically.
1. One-Time Events
Best for: Testing demand quickly
A one-time event happens on a specific date with no repeat schedule. It’s simple, focused, and perfect for validating interest.
Revenue Strategy
Use this format when you want to test:
Will people pay for this experience?
Which ticket tiers perform best?
How quickly can I sell out a limited event?
Because it’s date-specific and limited, one-time events naturally create urgency. Scarcity reduces hesitation and increases faster purchase decisions.
Smart Way to Structure It
Offer 2–3 ticket tiers (General Admission, Plus, VIP).
Keep capacity intentional.
Add a clear value difference between tiers.
This format is ideal for:
Launch parties
Special dinners
Limited workshops
Anniversary events
If your goal during the trial is proof of demand, start here.
2. Recurring Events
Best for: Building predictable revenue
Recurring events run daily, weekly, or on a custom schedule. Instead of manually recreating the same event, you set it up once and let it repeat.
Revenue Strategy
Recurring events shift your model from “one big night” to consistent income.
They allow you to test:
Which time slots sell best
Whether weekday vs. weekend performs differently
How repeat attendance grows over time
Offering multiple time slots also increases convenience, and convenience improves conversion.
Smart Way to Structure It
Offer varied time slots to test demand.
Track which slots sell fastest.
Consider slightly different pricing for peak times.
Recurring events are powerful for:
Tours
Classes
Weekly tastings
Ongoing workshops
If your goal during the trial is stability and repeatability, this is your format.
3. Assigned Seating Events
Best for: Increasing perceived value
Assigned seating allows guests to choose specific seats by row and number.
At first glance, this seems like a logistical feature. But strategically, it’s about premium positioning.
Revenue Strategy
Seat selection increases perceived control and status. When customers choose their seats, they feel ownership before they even attend.
This format allows you to:
Price front rows higher
Create VIP sections
Offer tiered seating experiences
Even if most guests choose standard seats, the presence of premium seating anchors perceived value upward.
Assigned seating works well for:
Performances
Conferences
Structured presentations
High-demand events
If your goal during the trial is maximizing per-ticket revenue, test this format.
How to Choose What to Test
Ask yourself what you want to validate:
Need proof people will buy? → Start with a One-Time Event
Want recurring income? → Try a Recurring Event
Want higher average ticket value? → Use Assigned Seating
You don’t need to test everything. Pick one format, launch intentionally, and measure:
Sell-out speed
Average ticket value
Customer feedback
Repeat purchases
Your free trial is your testing window. Use it strategically, not randomly.