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Selling add-ons during your ticket purchase journeys

When a fan has the intent to buy a ticket, it is a great opportunity to sell additional products or services, increasing your revenue.

Updated over a month ago

Creating an add-on

  1. Select add-ons on the left-hand side of your admin portal

  2. Click 'Create add-on'

  3. Complete the form

    1. Choose whether this add-on should be collected per ticket holder or not

    2. Choose the prices

    3. Choose which products these add-ons should display alongside

    4. Choose the fulfilment options

  4. Select Publish

  5. Click Save

Top tip💡- Make your fulfilment instructions as clear as possible, otherwise you will have fans getting in touch asking for clarification!

Top tip💡 - The better your product descriptions and images, the more likely fans will be to buy them. Take the extra 10 minutes to ensure they look great!

Please see the two videos below which show the creation of an order-level add-on and a ticket-level add-on.

Order level add-on

Ticket level add-on


Assigning add-ons

Fixtures and events

  1. Click on the fixture or event you would like to sell the add-ons for

  2. Click the 'Manage' button

  3. Click 'Assign add-ons'

  4. Choose how many add-ons you would like to make available for purchase

  5. Click save

  6. These add-ons will now be available for fans to purchase

Season tickets

  1. Click 'Tickets' on the left-hand side

  2. Click 'Season tickets'

  3. Click 'Sale Windows'

  4. Click 'Manage'

  5. Click 'Assign add-ons'

  6. Choose how many add-ons you would like to make available for purchase during the season ticket sales for that sale window

  7. These add-ons will now be available for fans to purchase

Top tip 💡 - Make sure the add-ons you are assigning are relevant and add value to the purchase journey. You want to ensure you are not adding unnecessary friction to your fans ticket buying experience. Instead, the add-ons should enhance it.

Please see below the videos for assigning add-ons to a fixture (the process is the same for events), to a season ticket sale window and the fan buying experience once this step is completed!

Assigning to a fixture

Assigning to a season ticket sale window

Fan buying experience of an order level add-on

Fan buying experience of an ticket level add-on


Tracking sales and fulfilment

  1. Click 'add-ons on the left-hand side

  2. Click orders

  3. On this table you can see all of the add-on purchasers made across your account

  4. You can manage fulfilment from this view, marking add-ons as posted or collected based on the fulfilment method

  5. The sales download will also respect the filters you have set for the table, providing lots of reporting flexibility!

Please see below the video for viewing and managing add-on orders.


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