Clubs have the option of adding analytics tracking to their Fanbase pages via the integrations section of the Admin portal.
Meta
If you would like to add a pixel from your Meta business account to your club Fanbase pages, follow the steps below:
Step 1.
Copy the pixel from your Meta business account
Step 2.
Login to your Fanbase account
Step 3.
Click the settings cog on the top right of the page
Step 4.
Click integrations
Step 5.
Scroll down to the Meta tile
Step 6.
Paste the Pixel into the box
Step 7.
Click connect
Step 8.
You are now connected!
If your pixel is set up with any ads across Meta products, if they click through onto your Fanbase pages, this will fire the pixel and the data will be passed back into your Meta account.
💡 The data that will be passed back will include:
Page views
Checkout sessions initiated
Purchase complete
Products purchased
Revenue from the purchase
Google Analytics (GA)
If you would like to add a Google Analytics tag to your Fanbase pages, you will follow a very similar process:
🚨 For information, there can be a 24-hour lag before data starts to flow into your GA account.
Step 1.
Copy the tag from your Google Analytics account. This will start with a 'G-'.
Step 2.
Login to your Fanbase account
Step 3.
Click the settings cog on the top right of the page
Step 4.
Click integrations
Step 5
Scroll down to the Google Analytics tile
Step 6.
Paste the tag into the box
Step 7
Click connect
💡 The data that will be passed back will include all the standard GA data, alongside:
Conversions (which trigger when there has been a successful purchase)
Products purchased during the conversion
Revenue from the conversion