An ad policy allows college media outlets and publications to accept advertising within parameters established by students, editors, business managers, and professional staff.

Your ad policy communicates to local and national buyers what ad content your publication is willing or unwilling to run. Ideally, your ad policy should communicate what you consider acceptable ad content available for purchase to buyers.

Clarity is critical when it comes to creating your ad policy. This provides a clear framework for your organization's operations.

At Flytedesk, we view our relationship with publishers as a meaningful partnership. We want to ensure we do everything possible to help your organization succeed. Below, we've listed 6 steps to follow when creating your ad policy.

Don’t hesitate to contact your Account Manager if you need help creating your ad policy.

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