A make good policy is crucial for your organization. This policy outlines how your organization addresses issues, such as the ad not running on the scheduled date.
Here are 6 key reasons why make good policies are essential:
It helps maintain the customer's trust
Upholds your organization's reputation
Ensures fairness and accountability in advertising practices
Promotes transparency
Proactively resolves issues
Fosters positive relationships
Note: We expect EVERY ad we book with your organization to run. However, we understand that mistakes happen. A clear make good policy provides a source of accountability that helps us help you when things don't go as planned.
What should I include in my organization's make good policy?
We have 7 tips to help you create your make good policy. However, it is vital to remember that customization is key. Take these elements and adapt them to your organization's requirements and standards. Keep your make good policy updated and review it frequently to ensure it remains relevant and practical.
Scope and Purpose: Clearly define the purpose of the make good policy and specify the circumstances under which it applies where there is a failure to meet agreed-upon expectations or deliverables.
Eligibility Criteria: Outline the criteria determining when a client is eligible for a make-good. This may include specific conditions such as failure to run an ad, creative or link errors, and scheduling mishaps.
Resolution Process: Describe the step-by-step process followed when a make-good is required.
Remedies or Compensation Options: Clearly outline the remedies or compensation options offered as part of the make good. This can include options such as a replacement, credit, rescheduling, or additional services to rectify the situation.
Timeframe and Deadlines: Set realistic timeframes and deadlines for resolving make good requests. Communicate the expected timeframe for decision-making and provide transparency regarding the timeline for implementing the agreed-upon remedy.
Transparency and Accessibility: Make the policy accessible through various channels, such as your website. Ensure that it is written in clear and understandable language.
Review and Continuous Improvement: Establish a process for periodically reviewing and refining the make-good policy. This ensures that it remains effective, aligned with business objectives, and responsive to changing customer needs.
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