Market Intelligence measures the share of the market a brand owns relative to its competitors. It's a gauge for brand visibility informing Sellers of how much market share they dominate in their category.

By knowing your Share of Voice, your brand has a better understanding of your current position in the market giving you more insight into how to achieve growth and captivate users.

Market Intelligence in Flywheel unlocks share of voice insights by measuring which brands appear on the first page of search results, how often they appear, and their positioning on the page.

The competitive landscape of brands and products varies day by day. Gathering Market Intelligence about your competitors is an integral part of knowing how your business fits into the market.

No matter what category or for how long you’ve been selling, you should be aware of who you’re competing with, their search rank, or changes in positioning.

Measuring your brand coverage over time helps brand owners identify changes in competitive positioning, allowing you to pivot your strategy to maintain market share, identify areas for growth, and defend your brand.

Share of Voice insights are represented in Flywheel as Brand Coverage on Search (BCS) and Average Product Rank, these metrics can be found on the Dashboard.