After you have chosen the Gartner research report you want to use as a Reprint and your campaign is ready to go live, your Client Success Partner will share your unique Reprint.
Each Reprint is delivered as an HTML web page hosted on the Gartner.com domain. The URL and web page are unique to your individual Reprint.
Sharing this link is how you will distribute the Reprint to your audience.
Because many white papers, e-books, and research reports are still created in a PDF format, some clients ask - why aren't Reprints?
There are two main reasons:
PDF files are hard to read online
Have you ever tried to read a PDF on your phone or tablet?
PDFs were originally created to be digital versions of print-first documents and lack many beneficial features of web pages.
Their font and layout do not adapt to devices of different screen sizes, and they cannot be easily interpreted by screen readers or other programs needed for those with accessibility needs.
Publishing Reprints as HTML web pages makes them far easier for your audience to read.
PDF files can't show on-page analytics
Every Reprint link comes with Google Analytics tracking implemented on it.
This data powers the analytics section of Flex Reprints Manager and can give you valuable insight about how your audience is interacting with your Reprint.
Such options are limited and nearly impossible to implement on a PDF file - this is another major reason HTML web pages are the superior way to publish and distribute Gartner Reprints.