The Flex Reprints Manager analytics provide valuable insights into how your audience engages with your Reprint.
What do Reprints Analytics track?
Our analytics track basic engagement metrics to provide an understanding of how your audience interacts with your Reprints. These metrics include views, users, and views per user, among others.
We also provide benchmarking, comparing your Reprint metrics to other anonymized Reprints clients - you can compare your Reprint's performance to others hosting the exact same content, or to companies in your same revenue band.
How does Reprints Analytics capture data?
Our platform leverages Google Analytics to capture data. Google Analytics uses a combination of cookies and JavaScript code to collect information about user behavior on your Reprints web page. This data is then processed by Google Analytics and presented in an easy-to-understand format in your Reprints Analytics dashboard.
Are Reprints metrics any different than my own website's Google Analytics metrics?
No, the metrics tracked by Reprints Analytics are not different from those tracked by Google Analytics on your website.
The data displayed in your Reprints Analytics dashboard is exactly as it appears in Google Analytics. Our implementation of Google Analytics is very similar or identical to most standard implementations, meaning you can interpret and view the metrics in the same way you would any other Google Analytics data.
What is the definition of each metric?
Here are some key metrics you'll find in your Reprints Analytics dashboard:
Views
The number of times users viewed this Reprint. Repeated views of the Reprint are counted in this number.
Users
The number of unique visitors who viewed your Reprint.
Views Per User
The average number of Reprint views per unique user.
Understanding the metrics on the Flex Reprints Manager platform can help you optimize your marketing strategies and make the most of your Flex Reprints subscription.
But this information is only one piece of the puzzle - you should also be analyzing traffic on your Reprints landing page and promotional channels to fully optimize performance.