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Key concepts

Before you start, it helps to understand four terms that come up throughout the platform.

Lifecycle marketing

GetReplies covers the full sales and marketing funnel — not just top-of-funnel cold outreach. This means you can use the same platform to book your first meeting with a new prospect, accelerate a deal that's gone quiet, and re-engage a customer who churned. The platform calls this approach lifecycle marketing.

Multi-channel sequence

A sequence is the series of steps GetReplies takes when reaching out to a contact. A multi-channel sequence combines more than one channel — typically email, LinkedIn, and calling — in a defined order, with delays between each step.

For example, a typical sequence might look like:

  • Day 1 — Send an email

  • Day 3 — Send a LinkedIn connection request

  • Day 6 — Send a LinkedIn message (once connected)

  • Day 9 — Send a follow-up email

  • Day 12 — Create a calling task for your team

GetReplies automatically stops the sequence for a contact the moment they reply — across all channels.

Agents

Agents are GetReplies' pre-built campaign templates. Each agent is designed for one specific use case — like booking meetings at a trade show, targeting users of a competitor, or following up with a no-show. Agents guide you through creating the right sequence and messages for that use case, using the knowledge you give them about your product and customers.

You can also build a campaign from scratch without using an agent, if your use case doesn't fit any of the available ones.

Credits

Credits are used only for contact enrichment — that is, finding a contact's verified email address or phone number. Building contact lists from LinkedIn, running campaigns, and using agents are all included in your plan subscription. You only spend credits when you ask GetReplies to look up an email ID or phone number for a contact.

One credit = one verified email address. Three credits = one phone number. Credits never expire.

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