When you create a campaign that includes both email and LinkedIn, you choose how the two channels relate to each other with the omni-channel / multi-channel toggle.
Omni-channel | Multi-channel |
Steps run in a single integrated sequence | LinkedIn and email run as completely separate sequences |
Email and LinkedIn steps interleave in one timeline | Each channel has its own independent step timeline |
Example: connection request → email → LinkedIn message → follow-up email | Both channels run in parallel from day one |
Best for: coordinated story-driven outreach | Simpler to configure and test |
In both modes, a reply on any channel stops all outreach to that contact. The difference is only in how steps are ordered and timed.
Which should I use?
Multi-channel is the simpler starting point. It lets you run the LinkedIn and email strategies you’ve already been using separately, now unified under one platform.
Omni-channel is better when your sequence is a deliberate narrative — where the email on day 3 references the LinkedIn connection from day 1. Use it when timing and coordination between channels is intentional.
Most GetReplies customers start with multi-channel and move to omni-channel once they know what messaging works.
| ⚙ Campaigns → Sequence — channel mode toggle |
Toggle location | Top-right of the sequence builder |
Default mode | Omni-channel (integrated sequence) |
When to switch | Multi-channel when you want LinkedIn and email to run independently |
Stop behaviour | Same in both modes — reply on any channel stops all channels for that contact |
Can change | Yes — before executing. Cannot change after campaign starts. |