The campaign analytics dashboard shows three different engagement signals for your contacts: Engaged, Replied, and Clicked. These are not the same thing, and the numbers will not match each other — which often causes confusion.
What each metric actually means
Metric | What it means | Channel |
Engaged | The contact interacted with your outreach in any way — accepted a LinkedIn connection request, clicked a link, or replied to a message. It is a superset of all interaction types. | LinkedIn & Email |
Replied | The contact sent a direct reply to one of your messages (email reply or LinkedIn message reply). | LinkedIn & Email |
Clicked | The contact clicked a tracked link inside one of your emails or LinkedIn messages. | Email primarily |
For LinkedIn campaigns: what does "Engaged" actually mean?
In a LinkedIn-only campaign, the typical flow is:
You send a connection request (Step 1).
The prospect accepts — this counts as Engaged.
They may then reply to your follow-up message — this also counts as Engaged, and additionally increments Replied.
This means the Engaged count will almost always be higher than Replied — because people who accepted your connection but haven't replied yet are still counted as Engaged.
Example
If Engaged = 16 and Replied = 5, it means 16 contacts interacted in some way (accepted connection, clicked, or replied), and 5 of those specifically sent a reply. The other 11 likely accepted your connection request but have not yet responded to your follow-up message.
How to see which contacts are Engaged
Go to your Campaign → Contacts tab. The table has an Engaged column. Contacts showing "Yes" in this column have interacted with your outreach in at least one of the ways described above.
To export and filter this data:
In the Contacts tab, click the Download button (top right of the table).
This exports a CSV with all contact data including the Engaged column.
Filter by Engaged = Yes in your spreadsheet to see all contacts who have interacted.
Why does the campaign dashboard number not match the Contacts tab?
The main dashboard shows aggregate counts across all campaign steps. The Contacts tab shows per-contact status. If the numbers look different, the Contacts tab is the more granular and accurate view — use that for detailed analysis.