Most website traffic remains anonymous, representing a significant gap in intent data. Spear's native integration identifies high-intent visitors, de-anonymizes their professional profiles, and automates their entry into your sales workflow.
Core Functionality
De-anonymization & Visibility: The platform identifies anonymous traffic and pushes detailed professional profiles directly to your Slack channel for immediate review.
Intent-Based Automation: If your campaign has ICP filters, the system filters visitors in real-time and only those matching your criteria are injected into outbound campaigns. ICP filters are optional: with an empty ICP, every identified visitor is injected.
Setup Instructions
Go to the Triggers tab and find the box titled Spear Website Visitors ("Turn United States website traffic into prospects"). Click Manage to open the setup (if it hasn't been set up yet, this button will prompt the required setup first) and complete the following steps:
Connect Pixel: Copy the provided pixel and paste it into your website's header. Test the installation in the modal to confirm successful integration.
Create Campaign: Create a new campaign. Defining an ICP is optional. In Campaign settings → ICP filters, you can set filters so only matching visitors enter the sequence, or leave the ICP empty so every identified visitor enters it. Job title is not mandatory either.
Set Match Confidence: Choose a confidence threshold (default 90%) to control how certain the system must be that an identified prospect is the same person who visited your site. Only matches at or above this level will create a prospect. You can raise or lower this percentage — a higher number means fewer, more accurate matches.
Connect Slack: Activate the Slack connection within the Website Visitor setup to receive notifications in your designated channel.
Troubleshooting: "Campaign not configured for integration."
If you see the message "Campaign not configured for integration" in Slack, it means the tracking pixel is working correctly and identifying visitors, but the system doesn't know where to send them.
Why does this happen?
Missing Dedicated Campaign: The system needs a specific "destination" campaign to know which message sequence to trigger when a visitor is identified. Without a linked campaign, a prospect cannot be created in Spear.
Incomplete Integration Toggle: The Website Visitor tool requires its own specific activation, separate from the general Slack integration.
An empty ICP is not a cause: ICP filters are optional for website visitors campaigns.
How to resolve this:
To fix this and start capturing leads automatically, go to the Triggers tab, open Spear Website Visitors → Manage, and ensure the following:
Link an Active Campaign: Select a campaign specifically created for website visitors.
Pro-tip: We recommend using a simple, direct message for this campaign. Since the visitor just showed intent by browsing your site, speed and simplicity are more effective than a long sequence.
Confirm Slack Connection: Verify that the Slack toggle is "Active" specifically within the Website Visitor setup.
FAQ
Why am I not receiving notifications from the Website Visitor Plugin?
If you've set everything up but aren't receiving notifications yet, check the following:
Campaign is not active — The most common reason. Go to your Campaigns page and make sure the campaign linked to the plugin is turned on.
ICP too narrow — If you set ICP filters, the system only notifies you when a visitor matches them. Loosen the filters, or leave the ICP empty to let every identified visitor through (ICP filters are optional for this campaign type).
Match Confidence set too high — If the threshold is set very high, fewer visitors will qualify as a match. Try lowering it to see more prospects come through.
Website Visitor trigger not activated — Go to the Triggers tab and check Spear Website Visitors → Manage. This is separate from the general Slack integration.
Messaging not configured — A campaign without a sequence won't trigger notifications. Make sure at least one message is set up.
Slack not connected — Make sure your Slack integration is active and pointing to the right channel within the Website Visitor setup.
Still having trouble? Reach out to our support team and we'll take a look together.