Spear integrates with RB2B to help you turn website visitors into prospects. Once connected, RB2B identifies who is visiting your website and sends those visitors into Spear — only if they match the ICP you set for the RB2B campaign.
Prerequisites
Admin access to your Spear account
An active RB2B account
Step 1: Go to General Settings → Integrations
Step 2: Connect RB2B — click the RB2B integration and follow the setup instructions
Step 3: Follow RB2B's setup instructions to complete the connection
Step 4: Go to Campaigns and create a new campaign
Step 5: Select Website Visitor as the trigger source
Step 6: Set your ICP filters for the campaign — only visitors matching your ICP will be sent into Spear
Expected result
Once connected, website visitors matching your ICP will start appearing as prospects in your Spear campaign automatically.