Spear takes a targeted approach to lead generation, ensuring you get high-quality prospects every day. Instead of sending out thousands of cold emails to a random list, we focus on delivering up to 20 good prospects per day — each selected based on your campaign's ICP and real-time trigger signals.
How Does Spear Handle Lead Generation?
Each prospect is selected according to defined criteria:
Industry
Location
Company size
Job title
Trigger signals — promotions, job changes, LinkedIn activity, partnerships, and more
Understand how Spear identifies and generates prospects
Spear uses data-driven technology to identify the most relevant prospects for each campaign. The system evaluates:
Demographics: Decision-makers in specific industries or roles.
Behavior: How potential leads interact with related products or services.
Intent: Whether a prospect may be seeking a solution like yours.
Managing Your 20 Daily Prospects
Each day, Spear generates up to 20 new prospects that match your campaign's ICP. Prospects can be approved, denied, super-approved, or monitored for another trigger. Your feedback helps the system improve accuracy and keep future prospects aligned with your campaign goals.
Spear Dashboard → Suggestions
Each approved prospect receives an initial message based on the trigger that started the connection. This makes outreach more relevant and personalized. After that, the system continues the conversation through an automated follow-up sequence.
The Role of Triggers
A trigger is an event or action that signals the right moment to reach out to a prospect. It's the reason for the first approach — such as a new role, a promotion, or a company update. Spear uses these triggers to personalize outreach, ensuring every message is relevant, timely, and increases the chance of engagement.
Triggers determine when to reach out. The next step is defining who should be contacted. This is where the ICP per Campaign (ICPPC) becomes essential.
The ICP per Campaign (ICPPC)
The ICP per Campaign (ICPPC) feature allows each campaign to target a specific audience based on defined characteristics and needs. Each prospect aligns with the ICP created for that campaign.
Example: You're launching a campaign aimed at tech startups in the US. We can adjust the targeting to ensure that the leads we provide are from that exact sector and region. This means you get the most relevant prospects for each campaign, making your outreach more efficient and effective.
Conclusion
Spear delivers up to 20 carefully selected prospects per day, helping your team focus on contacts that match your campaign's ICP. By focusing on quality, the system keeps your outreach consistent and helps each new prospect contribute to long-term accuracy and better results over time.