When creating a campaign, you'll choose between three types. Each one is designed for a different outreach scenario.
Type 1: New Prospects
Targets people you're not yet connected with on The Outreach Platform. Spear suggests prospects based on your ICP and sends personalized, trigger-based messages.
Type 2: Existing Network
Targets people you're already connected with. Use this for:
Prospects from before Spear that match your ICP
Re-engagement campaigns with past prospects
Type 3: Prospects List Only
Targets a specific list you upload manually, with no ICP filters and no auto-generated prospects. Use this when:
You have a defined list of people to reach (e.g., event attendees or imported leads)
You don't want Spear to generate additional prospects automatically
Tip: During a list upload, you can select the option to automatically create a List Only campaign and attach the list to it in one step.
Not sure which type to choose? Check out How to set up a campaign to see the full flow, or How to define your ICP to refine your targeting.