When creating a campaign, you'll choose between three types. Each one is designed for a different outreach scenario.
Type 1: New Prospects
Targets people you're not yet connected with on LinkedIn. Spear suggests prospects based on your ICP and sends personalized, trigger-based messages.
Type 2: Existing Network
Targets people you're already connected with. Use this for:
Prospects from before Spear that match your ICP
Re-engagement campaigns with past prospects
Type 3: Prospects List Only
Targets a specific list you upload manually, with no ICP filters and no auto-generated prospects. Use this when:
You have a defined list of people to reach (e.g., event attendees or imported leads)
You don't want Spear to generate additional prospects automatically
Tip: During a list upload, you can select the option to automatically create a List Only campaign and attach the list to it in one step.
Event campaigns
Campaigns around a specific event live on the Event Campaigns page. You first create the event with New event, then add campaigns to it with Add campaign. Spear finds the audience for you (speakers, sponsors & exhibitors, attendees or general), on every plan including Starter. See How to set up an Event Campaign.
Not sure which type to choose? Check out How to set up a campaign to see the full flow, or How to define your ICP to refine your targeting.