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How to define your ICP for a campaign

Written by Camila

ICP definition

Use the filters below to set your campaign audience. A preview of matching prospects will appear on the right once you hit Apply.

The filters described below are the most used / main ones — your account may show additional filters beyond these, depending on your setup.

1. Prospect Filters

These are the most used filters to narrow down the individuals you want to reach:

  • Job title: Target specific roles (e.g., Head of Sales, CFO). Critical for reaching decision-makers.

  • Seniority: Filter by seniority level (C-Level, VP, Director, Manager, etc.)

  • Prospect location: Target specific countries, regions, or cities.

2. Company Filters

These are the most used filters to narrow down the companies you want to reach:

  • Industry: Target specific industries relevant to your offer.

  • Headcount: Filter by company size range.

  • Revenue: Filter by annual revenue range.

  • Location: Headquarters location.

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