How does the ICPPC scoring work?
The ICPPC score measures how many prospects match your campaign's ICP definition. It shows whether your target audience is large enough or too narrow based on the filters you selected.
You can find the ICPPC score at the bottom of your campaign setup page:
Go to Campaigns
Click on a campaign
Open ICP definition
Scroll to the bottom — the score is displayed there
What do the colors mean?
🟢 Green (Good)
Your ICP is well balanced — there are plenty of prospects available. Your campaign has a healthy audience size and can run smoothly without running out of leads. You don't need to change anything. If you start getting too many unrelated results, gradually add exclusions instead of new filters.
🟠 Orange (Limited)
The ICP is becoming too narrow. There are still prospects available, but your campaign may slow down over time. This often happens when you add too many filters. Try removing some filters or keeping them broad — for example, use general seniority levels (Manager, Director, Head) with a keyword like "Cloud" or "Sales" in Job Title.
🔴 Red (Low)
Your ICP is too limited — very few prospects meet all your conditions. Your campaign will likely stop generating leads quickly. To fix this: remove unnecessary filters, expand industries or regions, and keep only the essentials. It's always better to start wide and exclude what doesn't fit.
Tips & Best Practices
Always check your ICPPC score before launching a new campaign
Avoid over-filtering — fewer filters usually mean better campaign longevity
Avoid using Lookalikes at the beginning — they can reduce your search too much
Keep the ICP relevant but not too narrow — balance quality with scale