A workspace is a separate working context for one brand or one client. Switch between them in the workspace menu at the top of the sidebar.
What each one keeps separate
Its own My Brand, including the voice and the content topics.
Its own creator lists.
Its own Routines and weekly brief.
Its own chats, docs and Collections.
Nothing leaks between them. A draft written in one client's workspace is written in that client's voice, because the workspace is the boundary.
What is shared
Credits. They belong to the account, not to the workspace. Three workspaces draw on one balance.
Your login and your account settings are shared too.
How many you get
Free and Pro have one. Business includes three, and three is the most on any plan today. There is no add-on to buy beyond that, so more brands than your plan holds means Business. See Plans, credits and prices.
Creating one
New Workspace in the workspace menu at the top of the sidebar, or in Settings, then Workspaces. Name it, and you are taken through a short setup for its brand.
If your plan's workspaces are all in use, you are offered the upgrade instead.
Set up My Brand for a new workspace before doing real work in it. A workspace with an empty brand writes for nobody, and that is more obvious on a client account than on your own.
Who this is for
Agencies and freelancers running several clients, and anyone running more than one brand.
If you have one brand on several platforms, that is one workspace. Platforms are handles inside My Brand, not separate workspaces.
If you downgrade
Workspaces above your new limit are locked rather than deleted. Nothing inside them is lost, and they open again if you upgrade.
Deleting one
Permanent, and it takes everything in that workspace with it. Do it when a client relationship ends, not to tidy up.