Vamos does the research half of making content. It reads what is working in your space, explains why, and writes your version of it in your voice.
It does not post for you. What you get back is a script, a caption, a brief or a report, and taking it to the camera is yours.
The one thing to set up first
Brain. Your offer, who you are talking to, and what you sound like.
Everything else reads from it. Explore, in Videos, is picked from the content pillars you put there, drafts are written in the voice learned from your posts, and the weekly brief measures your own posts against the account you added. Setup fills most of it in when you sign up. Skip the rest and the product still works, but it writes for nobody in particular.
Where the work happens
Chat is the main surface. It starts on the New chat page, which also shows how your own posts are doing under Your insights. Ask for research, paste a link, attach a file, ask for a script. Vamos can search, watch a video, read comments, find similar accounts, and write.
It can also change your workspace from here: follow a creator, set up a Routine, update your Brain.
Creators is where you follow the accounts you want tracked: up to 20 on Free, 70 on Pro and 150 on Business, counted across the workspace. Vamos keeps their recent videos and their numbers current.
Videos has two tabs. Following is only the creators you follow, newest first. Explore shows creators you don't follow yet, picked from your content pillars, and its search looks across Instagram, TikTok and YouTube for any topic.
Formats is a library of recurring video structures, each broken down beat by beat, with the videos that used it and how well they did. Filter by how expensive a format is to film.
Docs are where long writing opens. Full editor, rewrite or shorten or humanise any selection, export to four formats (five when the doc has a table), share by link. Export and sharing come with the trial and paid plans.
Collections hold the videos and docs you are working from, so you can hand a whole set to a chat instead of pasting links one at a time.
What arrives without you asking
Your weekly brief, once a week, Monday morning unless you change it. Up to five things worth acting on from the creators you follow, your niche, rising formats and your own posts.
It starts once your own account is added and you follow five creators, and it emails only in a week with at least three new posts of your own and enough new from the creators you follow and your niche. It is free on every plan and never spends credits.
Routines are the same idea under your control: any prompt, on a schedule you set, delivered by email and in the app.
The number to understand
Much of what Vamos shows you is measured by outlier score, which is how far a video beat what that channel normally gets. It is measured against the channel's own median, so a small account can out-score a huge one. That is deliberate, and it is why Vamos surfaces videos that view counts alone would bury.