Vamos does the research half of making content. It reads what is working in your space, explains why, and writes your version of it in your voice.
It does not post for you. What you get back is a script, a caption, a brief or a report, and taking it to the camera is yours.
The one thing to set up first
My Brand. Your offer, who you are talking to, and what you sound like.
Everything else reads from it. Your feed is picked from the topics you put there, drafts are written in the voice learned from your samples, and the weekly brief measures your own posts against the account you added. Skip it and the product still works, but it writes for nobody in particular.
Where the work happens
Chat is the main surface. Ask for research, paste a link, attach a file, ask for a script. Vamos can search, watch a video, read comments, find similar accounts, and write. It can also change your workspace from here: create a Watchlist, add a creator, set up a Routine, update your brand.
Creators is where you add the accounts you want tracked. Group them into Watchlists of up to twenty, by client or by niche, and Vamos keeps their recent videos and their numbers current.
Discover is the feed. For you is picked from your topics and the creators you track, and is rebuilt every Monday. Following is only your Watchlists. Search looks across Instagram and TikTok for any topic.
Formats is a library of recurring video structures, each broken down beat by beat, with the videos that used it and how well they did. Filter by how expensive a format is to film, which is the filter nobody else offers.
Docs are where long writing opens. Full editor, rewrite or shorten or humanise any selection, export to five formats, share by link.
Collections hold the videos and docs you are working from, so you can hand a whole set to a chat instead of pasting links one at a time.
What arrives without you asking
Your weekly brief, every Monday. One to three things worth acting on from your Watchlists, your niche, rising formats and your own posts. It is free on every plan and never spends credits.
Routines are the same idea under your control: any prompt, on a schedule you set, delivered by email and in the app.
The number to understand
Most of what Vamos shows you is ranked by outlier score, which is how far a video beat what that channel normally gets. It is measured against the channel's own median, so a small account can out-score a huge one. That is deliberate, and it is why the feed surfaces videos that view counts alone would bury.