1️⃣ Use a Flow to Structure Your Campaign
Campaigns in WAX are based on flows to take advantage of the 24-hour WhatsApp conversation window. A flow allows you to send multiple messages and optimize your ROI.
Save Time with a Campaign Template
Choose a pre-designed template to simplify and speed up the creation of your campaign:
Themed Template: For example, the Early Access template offers a ready-to-use structure with a first version of integrated copywriting.
Standard Template: Choose the Campaign Template for a recommended structure that can be personalized with your own content.
2️⃣ Set Up a Follow-Up Mechanism
Make the most of the 24-hour window to maximize conversions with a targeted follow-up message.
Initial Message: Send the first message at hour zero.
Conditional Follow-Up: Add a follow-up message 22 hours later, but only for contacts who haven't made a purchase.
Filter to Apply:
Check the Last Order Date attribute.
If the last order was within the past 24 hours, exclude those contacts from the follow-up.
3️⃣ Add an "Unsubscribe" Button
Adding an "Unsubscribe" button to your campaigns is essential for protecting your Quality Score and managing opt-outs more effectively. This offers several key benefits:
Optimized Opt-Out Management: Directly identify contacts who wish to unsubscribe, allowing you to proactively exclude them from future campaigns.
Positive Interaction with Meta: Meta views a click on this button as a positive interaction, helping to maintain or improve your Quality Score. In contrast, if a user reports or blocks your account in Meta's settings, it can lead to a significant drop in your score.
In summary, this button protects your reputation while offering a transparent user experience.
🤓 Practical Tips:
Always use a flow to structure your campaigns and include appropriate follow-up mechanics.
Check filters to avoid targeting customers who have already converted.
Add an unsubscribe button to manage opt-outs efficiently while maintaining a good Quality Score.
Consult our guide on the 5 best practices to create engaging and ROI-focused campaigns.
By following these steps, you will maximize the impact of your WhatsApp campaigns while preserving customer satisfaction and the quality of your sends.