Starting July 1st, META is changing its pricing model — what does this mean for you?
‼️ The main change:
The current 24-hour conversation-based pricing model will be removed.
Messages sent using templates will now be charged per message.
What stays the same?
The 24-hour window still applies to inbound messages (when a customer initiates the conversation or interacts with your first template).
“Utility” templates sent in response to a customer message will be free of charge.
This change is minor and only affects brands that want to send automated responses that are not plain text.
What changes for WhatsApp message pricing?
WhatsApp pricing remains unchanged.
Switching from 24-hour conversation pricing to per-template pricing does not affect the cost.
The cost of a marketing WhatsApp message in France remains €11,86 and €2,5 for utility messages.