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Dashboard overview: track reviews, replies, and customer sentiment

Learn how to use the Dashboard to see review performance, reply to important reviews quickly, and spot sentiment trends.

Overview

The Dashboard is your starting point every time you log in. It brings together the most important review performance data — recent totals, pending replies, AI-generated insights, and a breakdown of how customers are rating you — so you can act quickly without navigating across multiple pages.'

Use Dashboard daily to stay on top of what is happening with your reviews, catch urgent items early, and understand whether your ratings are improving over time.

This article explains what each section of Dashboard does and how to get the most out of it.


What Dashboard helps you do

  • See your review performance at a glance — total reviews, average rating, and recent trends, all in one place.

  • Find reviews that still need a reply — so nothing is missed or left unanswered.

  • Understand customer sentiment — AI analysis surfaces the tone and themes in your reviews without you having to read each one.

  • Track ratings over time — see how your 1-star to 5-star split is changing across any period.

  • Monitor multiple locations — if your account has more than one location, compare performance across all of them from a single view.


Use Dashboard

Work through these steps in order for a fast and consistent daily review.

Filters

Before looking at any numbers, confirm your filters reflect the period and location you want to review. Filters at the top of the page control everything shown below them.

  • Date range — choose a preset (last 7 days, last 30 days, this month) or set a custom start and end date.

  • Location — if you manage more than one location, select one location or view all.

  • Platform — optionally narrow results to a specific review platform such as Google or Facebook.

Dashboard header and navigation Top controls and filters

Tip: Set the same date range each day so your daily check is consistent and comparable.Summary cards

Each card focuses on a single metric and includes a comparison to the previous period of the same length.

Card

What it shows

Total reviews

Number of reviews received in the selected period

Average rating

Mean star rating across all reviews in the period

Response rate

Percentage of reviews that have received a reply

New reviews

Reviews added since the last check (period-dependent)

The comparison indicator (up or down) tells you whether the metric has improved or declined relative to the previous equivalent period. A negative change in response rate, for example, means fewer reviews are being replied to than before.

Pending replies area

The pending replies section surfaces reviews across all connected platforms that do not yet have a response. Reviews are listed with the platform source, star rating, date, and a snippet of the customer's comment.

What to do here:

  • Reply to negative reviews promptly — customers and future readers notice when a business responds.

  • Use saved reply templates if you have them set up, to keep responses consistent and fast.

  • Reviews you reply to will leave the pending list automatically.

There is no fixed time limit on replies, but responding within 24–48 hours is considered good practice for most review platforms.


AI sentiment

AI sentiment gives you a high-level read on whether customer language across your reviews is leaning positive, neutral, or negative for the selected period. It is based on the actual text customers have written, not just the star rating.

Use this block to catch cases where customers are leaving decent star ratings but using lukewarm or concerned language — or where lower-rated reviews include genuinely constructive feedback worth acting on.

Sentiment updates as new reviews are processed. There can be a short delay after a large batch of reviews comes in.

AI analysis

AI analysis goes deeper than sentiment and identifies specific themes that appear across multiple reviews. Examples might be recurring mentions of wait times, staff friendliness, product quality, or a specific service type.

How to use it:

  • Look for themes that appear consistently - a single mention is noise, a pattern is a signal.

  • Positive themes confirm what is working and can guide what to highlight in your marketing.

  • Negative themes that repeat across reviews are usually the highest-priority improvement areas.

AI analysis is based on reviews in the selected period. Changing the date range will change which themes surface.

Multi-location view

If your account manages more than one location, the Dashboard can aggregate data across all of them or show a single location at a time.

  • Use all locations' view to compare overall performance.

  • Switch to a single location to investigate a specific site in detail.

The filter at the top of the page controls which location data is shown. All sections-summary cards, pending replies, AI analysis, and ratings distribution - update based on your selection.


Tips

  • Start with pending replies. It is easy to get drawn into charts and numbers, but an unanswered negative review should always come first.

  • Compare to the previous period. Most metrics are more meaningful as a trend than as a standalone number. The comparison shown in summary cards does this automatically.

  • Change the date range to find patterns. A 90-day view can reveal seasonal trends or the impact of a change you made to your process. A 7-day view is better for spotting something that just happened.

  • Use AI analysis proactively. If the same complaint shows up more than a few times, it is worth addressing — not just in replies, but in operations.

  • Check the ratings distribution before writing off a period. A lower average rating does not always mean things are getting worse — it can happen when volume increases and more average reviews come in. The distribution chart helps you interpret the numbers properly.

  • Multi-location users: get into the habit of reviewing each location individually at least once a week, rather than only looking at the aggregate view.


Frequently asked questions

Why are my totals different from what I see in another report?

Totals depend on which filters are active. Check that the date range, location, and platform selection match between the two reports. A mismatch in any of those will produce different numbers.

How often does Dashboard data update?

Review counts and the pending replies list update frequently throughout the day. AI sentiment and AI analysis can have a short processing delay after new reviews arrive, typically a few minutes.

What should I check first each day?

Pending replies first, then summary cards for a quick health check, then AI sentiment and analysis if you have time. Ratings distribution is more useful to review weekly than daily.

Can I reply to reviews from the Dashboard?

Yes. Click on a review in the pending replies section to open the reply panel without leaving the Dashboard page.

I manage multiple locations. Do I see all of them here?

By default, Dashboard shows all locations. Use the location filter at the top of the page to narrow to a single location when you want to investigate a specific site.

Why does the AI analysis look different when I change the date range?

AI analysis is calculated from the reviews within your selected period. A shorter range means fewer reviews, which can surface different or fewer themes. A longer range gives the AI more text to work with and usually produces more consistent results.

What counts as a pending reply?

Any review from a connected platform that does not yet have a response recorded in GiveMe5 shows in the pending replies list. Once you reply — either through GiveMe5 or directly on the platform — it will be removed from the list on the next sync.

Can I export what I see on Dashboard?

Dashboard itself does not have a direct export button. Use the Analytics section if you need a detailed report you can download or share.

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