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Goose Pricing

Plans, Add-Ons, and Billing FAQs

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Written by Matthew Parry

Goose pricing is designed to be straightforward and scale with your business. Your subscription gives you access to the tools needed to manage bookings, customers, services, payments, marketing, and day-to-day operations.

This article explains how our plans work, what's included, how messaging usage is billed, and what to expect during implementation.

For a comparison of our plans, visit goose.pet/pricing. To get pricing for your business, schedule a demo.

What are the Goose pricing plans?

Goose offers three plans based on the size and needs of your business:

  • Basics: Designed for smaller pet care businesses that need a complete system for managing daily operations.

  • Professional: Built for growing businesses with higher booking volumes and more advanced operational needs.

  • Enterprise: Designed for larger, multi-location organizations that need additional capabilities and support.

All Goose plans support boarding, daycare, grooming, training, and retail. There are no limits on the number of users, customers, pets, or reservations you can manage.

Standard Goose plans are month-to-month, with no long-term contract required.

What is included with my Goose subscription?

Your exact features depend on your plan, but Goose provides the core tools needed to run your business, including:

  • Multi-service management

  • Real-time online booking

  • Customer and pet management

  • Email marketing

  • AI workflow automation

  • Revenue management tools

  • Memberships and packages

  • Reporting and analytics

  • Customer support

Professional and Enterprise plans include additional capabilities designed for larger and multi-location businesses.

Some specialized features are available as paid add-ons.

How much does SMS and MMS messaging cost?

SMS and MMS messaging is available as an optional monthly add-on, which includes 1,000 messages per month.

If you exceed your monthly allowance, additional usage is billed in blocks of 1,000 messages. You don't need to estimate your usage in advance or manually purchase additional messaging capacity.

Goose counts messages, not SMS segments. Some providers split longer text messages into multiple segments and bill for each separately. With Goose, one SMS counts as one message, regardless of how many carrier segments are required to deliver it. The same applies to MMS.

Transactional messages, including reservation confirmations and reminders, count toward the same allowance as marketing messages.

What happens if I exceed my monthly message allowance?

Your messages will continue sending, even if you exceed your included allowance.

Usage is calculated at the end of the month, and any additional message blocks are added to your bill. An unexpectedly busy month or successful marketing campaign won't interrupt your messaging.

How much email is included?

Every Goose subscription includes 20,000 emails per month.

If you exceed that allowance, additional capacity is billed in blocks of 10,000 emails. You only pay for additional capacity when your actual usage requires it.

For example, if you send 24,000 emails in a month, you would use your included 20,000 emails plus one additional 10,000-email block.

What features have additional fees?

Most of the functionality businesses use to operate in Goose is included with their subscription. A handful of specialized features are available as paid add-ons, including:

  • SMS/MMS Messaging

  • Reputation Management

  • Ad Attribution

  • Automated Exports

Add-on availability varies by plan. Our team can explain which options make sense for your business and provide pricing for any additional features you're interested in.

Is there an implementation fee?

Goose does not charge a traditional implementation fee. Instead, we collect a refundable deposit during implementation.

  • Businesses migrating from another system: The deposit is collected when we deliver your Goose sandbox.

  • New businesses without data to migrate: The deposit is collected when you go live with Goose.

The deposit is refunded 90 days after your business goes live, provided the applicable implementation requirements are met.

Why does Goose collect a deposit?

Getting started with a new operating system requires some coordination between your team and ours. For businesses migrating from another platform, this can include transferring data, configuring settings, testing, training, and reviewing your sandbox before launch.

The refundable deposit helps keep the implementation process moving and both teams engaged. It's not an additional subscription fee.

How can I get pricing for my business?

Because pet care businesses vary in size, services, and operational needs, our team will help you identify the right plan and any optional features that make sense for your operation.

Visit goose.pet/pricing to compare plans, or schedule a demo to see Goose in action and get a personalized quote.

We'll walk you through subscription costs, optional add-ons, and any applicable implementation requirements so you know what to expect before getting started.

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