Keep your public profile accurate and useful
Your Green Business Benchmark° public profile is a shareable page that summarizes your organization’s sustainability progress. In this guide, you’ll learn what the profile communicates, how the GBB° Seal connects visitors to it, and how to update the profile information you control.
Why your public profile matters
A complete public profile gives customers, partners, employees, and other visitors a single place to understand your organization’s current sustainability work. Depending on the information available for your account, the profile may show:
Your GBB° certification level and points
Completed initiatives and recent milestones
An About section and sustainability mission
Public contact details, website, social links, and location
Accomplishments, such as external certifications, awards, or a published sustainability report
Commitments that explain what your organization plans to work toward next
Keep it accurate. Use the profile as a current summary of your organization’s progress. Publish only information your organization is prepared to share publicly. |
How the Seal and public profile work together
The GBB° Seal provides a recognizable certification marker that can be displayed on your website and other approved materials. When the Seal links to your public profile, visitors can move from the certification marker to supporting information about your organization’s certification, points, initiatives, accomplishments, and commitments.
Before you begin
To update the profile, you’ll need:
An active GBB° account
Permission to access and edit your organization’s profile
Approved public-facing content for the About and Mission sections
Any public contact details, website, social links, or location information you want to display
A JPEG or PNG cover image no larger than 5 MB, if you plan to replace the current image
Edit your public profile
Log in to your GBB account using your registered email and password.
In the left navigation, select Profile.
3. Review the profile view, then open the Edit option with the three-dot menu.
The Edit action menu includes Profile Content and Settings Options.
Update the About section
4. From the Edit action menu, under Profile Content, select Edit About.
5. Enter or update the 'About' description.
6. Choose whether to publish the content. Draft content is not visible on the public profile; turn on Publish to make it public.
7. Click the Save button.
Update the Mission section
8. Open the Edit action menu, then under Profile Content, select Edit Mission.
9. Enter or update the organization’s sustainability mission.
10. Choose whether to publish the content. Leave Publish off to keep the content as a draft, or turn it on to make the mission public.
11. Edit the Mission text and select its publication status.
12. Click the Save button.
Update contact details, social links, and location
13. Open the Edit action menu, then under Settings select Edit Contact & Social.
14. Enter the public information you want to display, as applicable:
Public email
Public phone number
Website
LinkedIn
X
Instagram
Facebook
15. Use the available visibility controls to choose whether the public phone number and location appear on the public profile.
16. Click the Save button.
Privacy reminder: Only add contact details and location information that your organization has approved for public display. |
Change the cover image
17. Open the Edit action menu, then under Settings select Change Cover Image.
18. In the upload window, choose one of the available actions:
Drag and drop a new image
Browse to upload a new image
Remove the current image and return to the default cover image
Note: Use a JPEG or PNG file no larger than 5 MB. A wide landscape image that won't compete with your logo works best.
19. Upload a new cover image or remove the current image.
Preview and share the public profile
20. Select 'View Public Profile' to open the public version and confirm how the page appears to visitors.
21. Check the About and Mission content, contact details, social links, location, cover image, certification information, and milestones.
Above is an example of a public profile as it appears to visitors.
22. Return to the profile view and select 'Copy Link' to copy the public profile URL to your clipboard. You now have a shareable link to the current public version of your organization’s profile.
Keep the profile current
23. Review the profile whenever your organization reaches a meaningful milestone or changes its public information. You can strengthen the profile by adding:
External certifications or recognitions, such as an EcoVadis rating or B Corp certification
Your organization's sustainability reports or other significant accomplishments
Results from a recently completed JouleBug Sustainability Challenge that show your team turning initiatives and goals into everyday practice
Commitments that explain the next goals or initiatives your organization is working toward
Note: Add and manage these entries from the Milestones area. Click here to
Keep accomplishments factual and describe commitments clearly so visitors can distinguish completed work from future goals.
Troubleshooting
Contact Support if a field does not save, publish, or appear as expected. For quick questions, use the GBB° chatbot available in the bottom-right corner of the app.
You can type, attach files, or use voice to troubleshoot common issues on the spot.
Or email our team at support@greenbusinessbenchmark.com