Using the Marketing Features: Customer List and Campaigns

The Marketing section in Groovio, which includes Customer List and Campaigns under Groovio > Marketing, enables you to organize students and send targeted notifications. With these tools, you can create and manage customer lists and set up marketing campaigns to keep students informed about studio events, promotions, and updates.

Customer List

The Customer List feature allows you to create and manage lists of students associated with your studio, organizing them for targeted campaigns.

Creating a Customer List:
1. Go to Groovio > Marketing > Customer List.
2. Click Create New List and add the following details:
  - Name: Assign a recognizable name to your list.
  - Linked Students: Add students from your studio to include in this list.
Managing Customer Lists: In the Customer List view, you can:
- Edit: Update the list name or the students included.
- Delete: Remove a list when it’s no longer needed.
- View Members: Review all students in the list.
- Set Status: Change the status to Active or Inactive to control list visibility for campaigns.

The Customer List feature enables efficient student organization, making it easier to target specific groups for marketing efforts.

Campaigns

The Campaigns feature allows you to send notifications directly to students on a selected customer list. You can choose between push notifications and email, allowing flexibility in how you communicate with your audience.

Creating a Campaign:
1. Go to Groovio > Marketing > Campaigns and select Create New Campaign.
2. Fill in the campaign details:
  - Location: Specify the studio location.
  - Notification Type: Choose either Push Notification or Email.
  - Customer List: Select the target customer list for this campaign. (Note, you must first create a customer list with the appropriate students)
  - Title: Enter a compelling title for the notification.
  - Message: Compose the content of the notification.
3. Click Submit to send the notification to students on the selected list.

The Campaigns feature is an effective way to keep students updated and engaged with relevant studio news and special offers.

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