Heepsy's Bulk Creator Outreach feature allows you to efficiently contact multiple potential collaborators simultaneously, streamlining your influencer marketing efforts. This guide will walk you through the steps to use Bulk Creator Outreach effectively and monitor the performance of your outreach campaigns.
Prerequisites
To contact creators using Heepsy, you need to be subscribed to one of our paid plans: Starter, Plus, or Advanced. Check out all the pricing information here.
How to Contact Creators
You can contact creators via email from the Search & Contact section in different ways:
1. From the Search Section
Search for Influencers: Navigate to the Search section and perform a search for the influencers you want to contact.
Initiate Send email flow: Click on the envelope icon or the New Email button in the profile view of an influencer. This will open a message composition window.
Compose Your Message: In the message composition window, you can edit both the subject and content of your message using various text editing tools. The insert field button allows you to seamlessly incorporate active campaigns into your communication.
Use Templates: You have the option to utilize default templates or create your own. These templates can be saved or deleted as needed for future use.
Preview Email: Preview the email to see how it will appear to the creator before sending it.
2. From the Lists Section
Add Influencers to Lists: After adding influencers to a new or existing list, the contact option becomes available.
Bulk Contact: To bulk contact a group of influencers, use the checkbox on the left side to select the creators you want to contact. Add a common message for all selected influencers.
Message composition window:
Within this window, you can edit both the subject and content of the message, utilizing various text editing tools. The insert field button allows you to seamlessly incorporate active campaigns into your communication.
Furthermore, you have the option to utilize default templates or craft your own, which can be saved or deleted as needed. Lastly, you can preview the email to see how it will be sent to the creator.
If the contacted influencers reply to your messages, their responses will arrive in your Heepsy inbox as well as your email inbox.
Monitoring Email Performance
To check the performance of your outreach emails:
Sent Emails Dashboard: Go to the Sent Emails section to access a complete dashboard with all the emails you've sent through Heepsy.
Metrics: Monitor key performance indicators such as Open Rate, Click-Through Rate, and Bounce Rate to gauge the effectiveness of your emails.
Tips for Effective Bulk Creator Outreach
Personalize Your Messages: While bulk emails save time, personalizing messages where possible can significantly increase engagement.
Use Templates Wisely: Create and save templates for different types of campaigns to ensure consistency and efficiency in your outreach.
Monitor Metrics: Regularly check the performance metrics of your emails to understand what works best and adjust your strategies accordingly.
Follow Up: Don’t forget to follow up with creators who haven’t responded to your initial outreach. A second email can often yield better results.
Clear Call-to-Action: Ensure your emails have a clear call-to-action, guiding the creators on the next steps you want them to take.