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Understanding Your Atlas Subscription

How does Atlas subscription work?

Atlas Team avatar
Written by Atlas Team
Updated over 3 weeks ago

Atlas subscriptions have been simplified to make things easier for you. There are now only two plans available:

  • Starter Plan ($49/month)

  • Growth Plan ($99/month)

How does my subscription work?

When you first sign up, you’ll start on the Starter Plan at $39/month. This plan includes all Atlas features with unlimited usage, such as:

  • License to use the Atlas theme

  • AI store builder (unlimited stores)

  • AI product page builder (unlimited pages)

  • AI photo generator

    We recently migrated the AI Photo Generator to a new model to improve quality and reliability. During this transition, Google has set initial API quotas, so we’ve applied a temporary daily limit per account.

    -Why the limit? Initial Google quotas during the upgrade.

    -Will unlimited return? Yes—our goal is to restore higher (and ultimately unlimited) usage as Google raises our quota.

    -Do I need to do anything? No. Keep using the tool; limits will increase automatically once our quota is expanded.

  • Bundler upsells & quantity breaks

  • Cart upsells

Once your store generates $5,000 or more in added revenue within a single billing month, your account will be automatically upgraded to the Growth Plan ($99/month).

This is recalculated every month based on that month’s performance. If your store does not surpass $5,000 in added revenue in the next billing cycle, your plan will automatically move back to $49/month for that cycle.

Do I need to manually upgrade or downgrade?

No. Plan changes happen automatically once your store crosses the $5,000 added revenue threshold.

What are the differences between plans?

  • Starter Plan ($49/month): Full access to all Atlas features with unlimited usage, best for beginners testing and growing stores.

  • Growth Plan ($99/month): Exactly the same features, but applies automatically once your store generates over $5,000 in added revenue.

Is annual billing available?

Yes. You can switch to annual billing at any time and save 30%:

  • Annual billing is only available for the Growth Plan, and it gives you a 30% discount.

    If you switch to annual Growth, you pay upfront once per year at $828 total (equivalent to $69/month).

Will I lose anything when my plan changes?

No. Your store, theme, and data remain intact. The only difference is the billing amount once you move from Starter to Growth.

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