Once you're happy with your Landing page in the Preview screen, the final step is to import it into your Shopify theme. This makes the page live and ready to share or link from anywhere on your store.
In this article:
Before you import
Importing your Landing page
Where your imported Landing page lives
Linking to your Landing page
Editing after import
Updating an imported Landing page
Before you import
Take a minute to verify the Landing page meets your standards before importing:
Content accuracy and tone
All key product benefits are mentioned
No factual errors or typos
The preview looks correct
Product name and price are accurate
Call-to-action is clear
💡 Once you import the Landing page, you'll need to manage edits in the Shopify theme editor. Catching issues in the Atlas preview is faster than fixing them in Shopify afterward.
For more on reviewing your page in the preview, see [Understanding the preview and regeneration].
Importing your Landing page
On the Preview screen, click Import to theme. The button appears in two places: at the bottom of the left panel and in the top-right corner of the screen. Both do the same thing.
Atlas processes the import.
A toast notification appears confirming the import is complete.
The Landing page status updates to Published immediately in the Pages tab of your dashboard.
Where your imported Landing page lives
Your imported Landing page is stored as a Page in your Shopify theme (not a product page or blog post). To access it:
Go to Online Store in your Shopify admin sidebar.
Click Themes.
Find your theme and click Customize.
In the theme editor, navigate to Pages.
Select your Landing page from the list.
From there you can view, edit, or grab the URL to link to it.
The page URL follows your Shopify store's standard page URL format:
Linking to your Landing page
Once imported, you can link to your Landing page from anywhere you'd link to a regular Shopify page:
Navigation menus
Product pages
Homepage banners
Email campaigns
Social media ads
Blog posts
💡 Landing pages are designed for cold traffic from paid ads and email campaigns. They tend to convert better when used as a dedicated destination for marketing campaigns rather than buried in your main navigation.
Editing after import
Can I edit the Landing page content directly after import?
Yes. Once imported, you can edit the page content using your standard Shopify page editor or theme customizer.
Will editing the original product in Shopify update my Landing page?
No. Landing pages are generated at the time of creation using a snapshot of your product data. To update the Landing page based on new product information, you'll need to regenerate it. See the next section for the workaround.
Updating an imported Landing page
⚠️ The Edit button in the Actions menu of the Pages tab is currently being reworked and isn't functional yet. Until it's restored, you can't directly edit and re-import an existing Landing page through Atlas.
If you need to update an imported Landing page with new content, here's the recommended workaround:
Option A: Edit in Shopify directly. For small changes (typos, copy tweaks, swapping an image), edit the page in your Shopify theme customizer. This is the fastest option for minor updates.
Option B: Delete and create a new Landing page. For major changes (new angle, new audience, new product info), delete the existing Landing page from Atlas and generate a new one with updated research context. Then import the new version to your theme.
How to delete and recreate
In the Atlas dashboard, go to the Pages tab.
Find the Landing page you want to update.
Click the Actions dropdown next to it and click Delete.
Generate a new Landing page following the steps in [How to create a Landing page].
Once you're satisfied with the preview, click Import to theme.
In your Shopify theme customizer, update any links pointing to the old page so they point to the new one.
⚠️ Deleting a Landing page from Atlas only removes it from your dashboard. The original page stays in your Shopify theme until you delete it from the theme customizer. If you want to fully replace the old version, delete the old page from your Shopify theme as well.
Next steps
[Managing and troubleshooting Landing pages]
[Understanding the preview and regeneration]
[Understanding Projects in Atlas]