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How to build a full store with Atlas

Learn how to build a complete store with Atlas, generating a home page and product page and publishing them to your Shopify theme.

Written by Sebastian Ghiorghiu

The Full store tool builds a complete store using AI, generating a home page and a product page and placing them into your current Shopify theme. Use it when you are setting up a new store or want a full refresh of your storefront. The flow has three setup steps and always finishes in the Atlas editor, where you review your pages before publishing.

In this article:

  • Before you start

  • Step 1: Select your project and add products

  • Step 2: Choose your store template

  • Step 3: Add customer research

  • What happens after setup

  • Reviewing and publishing your store

Before you start

Launch the tool from the Atlas dashboard in one of two ways: click Build stores on the Full store card under Explore Atlas tools, or click + Create new in the top-right corner and select Full store.

ℹ️ A Summary panel on the right side of every step tracks your selections as you go: project, products, store template, and customer research.

Step 1: Select your project and add products

Choose where your new store will publish and what product it will feature.

  • Project selection. Choose a project from the dropdown. Atlas uses the project's existing context to keep copy and styling consistent.

  • Import products. Paste a page URL or click Browse your Shopify catalog to select from products already in your store. Pasting a URL works with Amazon, Etsy, Shopify, AliExpress, and any other website. Paste the link and click Add product.

Click Continue setup when your product is added.

ℹ️ This first step is the same as the one in the Product pages flow. The difference is what Atlas generates: a full store builds a home page and a product page together, while Product pages builds product pages only.

Step 2: Choose your store template

This step sets the design and layout for your store. Atlas suggests a default theme based on the products you are launching, shown as Atlas Default, and you can keep it or pick a different one.

  • Set your store language. Use the Store language dropdown at the top right.

  • Select a store template. Atlas preselects a suggested template. To choose a different one, click Change next to the template name, or click Browse template library at the bottom of the screen. Both open the same library of ready-to-use layouts, including influencer-style and beginner-friendly designs. Preview any template, then select the one you want.

  • Select a color palette. Choose from the available palettes. You can fine-tune any color later in the Shopify editor.

Click Continue setup to move to step 3.

💡 The suggested template is a solid starting point if you are unsure. Whatever you choose here sets the layout, and you can refine the design later in the Atlas editor and the Shopify editor.

Step 3: Add customer research

Customer research is optional but recommended. Atlas uses it to determine your customer persona and product targeting angle, then writes your store copy around that.

Drop a file into the upload area or click browse to select one. Supported formats are TXT, PDF, CSV, and DOCX, up to 20 MB each. You can also continue without uploading anything.

Click Continue setup when you are ready.

What happens after setup

Atlas builds your store on the Analyzing store pages screen, working through importing product data, market research, writing copy, creating the store theme, and finalizing. This can take a few minutes, so keep the window open.

When the build finishes, Atlas opens the editor automatically. Unlike the Product pages flow, the Full store flow always ends in the editor.

Reviewing and publishing your store

Your home page and product page open together in the Atlas editor, where you can review and adjust both before they go live. Edit page sections in the left panel, switch between desktop and mobile views, and use the page selector at the top to move between your home page and product page.

When you are ready, click Publish pages. A panel shows the pages to be published (your home page and product page) and a Publishing to dropdown for choosing the destination theme. Click Publish to make them live.

⚠️ Publishing a full store replaces the current home page and product page on the selected theme with the new ones for the same products. Make sure you have selected the right theme before publishing, and consider publishing to an unpublished theme first if you want to review everything before customers see it.

ℹ️ The editor is the same one used in the Product pages flow when you build from the template library. For a full walkthrough of editing your pages before publishing, see Editing your page in the Atlas editor. To learn about editing after your store is live, see How to edit your pages after importing.

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