Every number on the Bundle Deals analytics tab, with its definition. The one thing to understand before reading any of them: Added Revenue measures the extra revenue your bundles produced, not the value of orders containing a bundle. It is the number that answers "are bundles worth it", and it is deliberately smaller than your Shopify sales.
Reach it by opening Bundle Deals and selecting the Analytics tab, titled Analytics with the subtitle Track your bundle performance.
In this article:
The metrics
Metric | Definition |
Visitors | Total number of visitors who have seen the bundle offers |
Bundle Orders | Number of orders that included bundle offers |
Conversion Rate | Percentage of visitors who completed a bundle purchase |
Added Revenue | Additional revenue generated by bundle offers beyond the base product price |
Total Revenue | Total revenue from all bundle transactions |
Revenue Per Visitor | Average total revenue generated per visitor who viewed bundle offers |
Added Revenue Per Visitor | Average additional revenue generated per visitor beyond base product price |
Bundle Conversion | Distribution of bundle sales across different bundle offers |
The bundle list shows per-bundle figures alongside each row, so you can compare bundles without opening each one.
💡 Added Revenue Per Visitor is the best single measure of whether a bundle is working. It accounts for both how many people take the offer and how much extra each one spends, so it stays comparable between products with very different traffic.
The charts
Chart | What it shows |
Bundle Conversion | Distribution of sales across your different bundle offers |
Daily added revenue | Extra revenue from bundles over time |
Conversion rate over time | Percentage of visitors purchasing a bundle each day |
Conversion rate with gifts over time | The same, for bundles including free gifts |
Orders with gifts | Orders that included a gift against those that did not |
Most added gifts | Your five most frequently added free gifts |
Upsell products revenue | Your top five upsell products, ranked by revenue |
Added revenue breakdown | Split between |
Bundle Conversion is the most actionable of these. If almost all your sales come from one tier, your other tiers are decoration. Either make them meaningfully different or remove them.
Most added gifts tells you which giveaway actually motivates people. Gifts nobody selects are costing you nothing but also achieving nothing.
Date ranges
Today, Yesterday, Last 7 days, Last 30 days, Last 90 days, Last 180 days, Last 365 days, Year to Date, and All time, plus Apply and Cancel.
Filter to one bundle or view All Bundles.
ℹ️ Compare whole weeks rather than arbitrary ranges. Weekday and weekend buyers behave differently, and a seven-day window against another seven-day window is far more trustworthy than five days against nine.
Added revenue against total revenue
These two answer different questions and are constantly confused.
Total Revenue | Added Revenue | |
Counts | Everything those orders were worth | Only the extra the bundle produced |
Answers | How much money came through bundled orders | Is the bundle earning its keep |
Compares to Shopify | Closer, but still not identical | Never matches, by design |
A customer who would have bought one unit anyway and bought three because of your bundle contributes the value of all three to Total Revenue, and only the extra two units' worth to Added Revenue.
Added Revenue is the honest number. It is what you would lose if you switched the bundle off.
Which orders are counted
Atlas excludes several categories of order from all revenue tracking, including bundle analytics:
test and bogus payment gateways
cash on delivery orders
unpaid, refunded, partially refunded and voided orders
unusually large orders compared with your store's recent average
exceptionally high value orders
orders with no payment gateway recorded
If your bundle numbers look far lower than your Shopify sales, this is usually why. See Why is my revenue showing as zero when I have sales?
How this affects your bill
Bundler revenue is one of the three things Atlas charges usage on. The Added Revenue figure here is the same measure that drives your bundler usage tier.
Up to $1,000 of added bundle revenue is included each billing cycle. Beyond that you move into a tier with a fixed monthly charge. Excluded orders do not count towards it.
ℹ️ Your analytics date range and your billing cycle are different periods. Analytics defaults to calendar ranges; your billing cycle starts on the day you subscribed. Do not expect the two figures to match.
Full tables in Atlas usage rates and tiers.
Empty and error states
What you see | What it means |
| No activity in the selected range |
| The data could not be fetched. Refresh once. |
| An A/B test with no results yet |
| You opened test analytics for a bundle with no test |
If the error persists past a few minutes, contact support from the chat bubble in Atlas, or at support@helloatlas.io.