Every number Atlas shows, what it counts, and over what period. The most important thing on this page: bundler revenue and cart upsell revenue are incremental, not gross. They measure the lift an offer produced, not the value of the orders that contained one. That is why they do not match Shopify's sales totals, and why they should not.
In this article:
Your metrics
Metric | Definition |
| Revenue from orders placed through pages Atlas built: product pages, stores, listicles and advertorials. Bundle and cart drawer revenue are counted on their own, not here. |
| Additional revenue from your bundle offers that you would otherwise not have earned. Calculated as the increase in average order value from customers who accepted a bundle offer, compared with those who did not. |
| Additional revenue from your cart upsells that you would otherwise not have earned. Calculated the same way, and including shipping protection and other add-ons. |
| Revenue from visitors who viewed an Atlas page, divided by those visitors. |
ℹ️ Bundler revenue and cart upsell revenue are not subsets of AI revenue that you can add up. They are separate calculations measuring lift, so adding them to your Shopify sales total will overstate your revenue.
Which period each number covers
This trips people up, because different periods are on screen at once.
Element | Period |
| The date range selected in the header |
The projects table columns | Not the date range: the table ignores it |
Milestones | Lifetime |
Leaderboard | Current calendar month |
Usage counters on your subscription page | Current billing cycle, which is not the calendar month |
⚠️ Your billing cycle is 30 days long and starts on the day your paid plan started, not on the first of the month. Comparing the dashboard's monthly figure against your usage page will not match.
Projects table columns
The columns in the dashboard's projects table change with the tab you are on.
All, Stores and Product pages
Column | Definition |
Revenue | Revenue from orders placed through that page |
CVR | Conversion rate, the percentage of visitors who completed a purchase |
RPV | Revenue per visitor, the average revenue generated per individual visitor |
The Landing pages tab shows when each was Created. The full list, opened with View all, adds Visitors and Last updated.
Bundles
Column | Definition |
Impressions | Times the bundle offer was seen |
Click rate | Percentage of impressions that resulted in a click |
Added rev. | Added revenue, the total extra revenue driven by this specific offer |
Cart upsells
Column | Definition |
Impressions | Times the cart drawer was seen |
Checkouts | Number of checkouts attributed to the cart upsell |
Revenue | Total revenue generated by the cart upsell offer |
Bundle metrics
Found on the Bundle Deals analytics tab.
Metric | Definition |
Visitors | Total number of visitors who have seen the bundle offers |
Bundle Orders | Number of orders that included bundle offers |
Conversion Rate | Percentage of visitors who completed a bundle purchase |
Added Revenue | Additional revenue generated by bundle offers beyond the base product price |
Total Revenue | Total revenue from all bundle transactions |
Revenue Per Visitor | Average total revenue generated per visitor who viewed bundle offers |
Added Revenue Per Visitor | Average additional revenue generated per visitor beyond base product price |
Bundle Conversion | Distribution of bundle sales across different bundle offers |
Note that Added Revenue and Total Revenue answer different questions. Total Revenue is everything those orders were worth. Added Revenue is only the part the bundle is responsible for.
Cart drawer metrics
Found on the Cart Upsells analytics tab.
Metric | Definition |
Cart impressions | Times the cart drawer was opened |
Checkouts completed | Checkouts attributed to the cart drawer |
Revenue | Revenue attributed to the cart drawer |
Conversion rate | Percentage of cart impressions that reached checkout |
Revenue per visitor | Average revenue per visitor who saw the drawer |
Average order value | Average value of orders that went through the drawer |
Revenue breakdown | Split between |
Orders Atlas leaves out
Atlas deliberately excludes some orders from every revenue figure above, so that its numbers reflect real trading rather than testing or noise.
Excluded from all Atlas revenue tracking:
Orders paid through a test or bogus payment gateway
Cash on delivery orders
Orders that are unpaid, refunded, partially refunded, or voided
Unusually large orders compared with your store's recent average
Exceptionally high value orders, which are also flagged for internal review
Orders with no payment gateway recorded
ℹ️ This filtering also protects you. Bundle revenue and cart order counts drive your usage tiers, so an excluded order never pushes your bill into a higher tier.
If you sell mainly through cash on delivery, Atlas will report far less revenue than Shopify does, and that is expected rather than a fault. See Why is my revenue showing as zero when I have sales?
If you believe a genuine order has been excluded, contact support from the chat bubble in Atlas, or at support@helloatlas.io, with the order number and they can review it.