The i360 LiveRamp API is designed to seamlessly integrate i360 voter and consumer data with your preferred DSP for digital advertising efforts.
Once you have an audience created in i360 Search, click Save. This will display the side panel to create a name for your search. Once you save the Audience, click Save again. When your search has been saved, you will have the option to select Export at the bottom of the screen (see below).
This will open the side panel to continue. At this point, you may rename your search. Be sure to select LiveRamp Export as your Export Type. Click Continue.
The side panel will update to display the New LiveRamp Export panel.
On this page, you will need to enter:
Segment Name: This will be the segment name that appears in your DSP. The segment name will automatically include i360-
Destination: Select the Destination you would like to send the segment to.
Destination Details: The Destination Details will populate what is needed for each destination you use. We will use these details to distribute your segment.
If you have any questions, please contact digitalaudiences@i-360.com.
Once you click the Place Order button, the LiveRamp API will kick off the export to LiveRamp. The distribution will be made and you should expect to see your audience available in your DSP in 2-4 days (depending on your DSP’s processing times).